Social Media Manager
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Social Media Manager
- JR-160346
- 하이브리드 근무
- Amsterdam
- London
- Marketing and Communications
- Full time
Who are we?
Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.
A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.
Job Summary
The EMEA Social Media Manager serves as the regional lead and strategic partner for social media across the EMEA region. Operating within the Global Social Media Team, this role is responsible for translating Equinix's global social media strategy into regionally and locally relevant approaches that support EMEA marketing and communications objectives. The role operates at the intersection of global strategy, regional priorities, and hands-on execution, ensuring social media activity across EMEA is coherent, value-driven, and aligned to functional goals. Success depends on strategic judgment, strong cross-functional relationships, and disciplined prioritization.
Regional Organic Social Strategy & Governance
Owns and operationalizes the EMEA organic social media strategy, ensuring alignment with global direction and regional business priorities.
Strategy & Planning
Maintains and tracks the EMEA regional social content calendar, integrating global, regional, and country-level activity
Ensures coherence, prioritization, and strategic focus across EMEA markets, avoiding fragmentation or low-value output
Acts as the integration point between global social strategy, EMEA marketing and communications priorities, and country-level execution
Provides guidance on what content should be elevated regionally, what should remain local, and what should not be pursued on corporate channels
Proactively identifies possible improvements to social media programs and ways of working
Maintains awareness of platform trends, algorithm changes, and B2B social media best practices to continually refine regional approach
Governance & Content Operations
Supports corporate social media content governance policies, ensuring EMEA contributions adhere to the globally defined content contribution and approval workflow
Applies regional judgment and prioritization within established guardrails
Manages and enforces structured intake and prioritization processes (e.g., via Smartsheet request forms) to maintain strategic focus and manage stakeholder expectations
Determines global/local relevance, coordinating with regional and local peers and adapting content as needed
Responsible for publishing and scheduling approved content via Sprout Social in accordance with the master communications plan
Stakeholder Management & Cross-Functional Collaboration
Effectively maintains and utilizes relationships with key stakeholders across EMEA Marketing, Communications, and regional leadership
Proactively communicates with internal stakeholders to ensure accurate, timely information is used for content creation and campaign planning
Educates and aligns cross-functional partners on the strategic role of social media, its appropriate use cases, and its limitations
Maintains agency relationships and expectations, ensuring quality deliverables are received on time
Plans, coordinates, and monitors social media projects from brief to execution, communicating scope, schedule, and resource considerations to relevant stakeholders
Measurement & Reporting
Oversees EMEA social media performance reporting, ensuring data integrity and meaningful correlation to business objectives
Produces and distributes regular management reports on relevant organic social metrics
Uses performance data to support prioritization decisions and frame informed conversations with stakeholders and leadership
Reports against goals set in partnership with the Global Social Media Team, using agreed measurement frameworks (e.g., Sprout Social)
Regional Champion, Employee & Executive Advocacy Program
Serves as the EMEA regional champion for Equinix's global Employee & Executive Advocacy Program, driving regional adoption and enablement in partnership with the global program lead.
Program Enablement & Adoption
Contributes regional and country-level content for executive & employee amplification via Sprout Advocacy
Reviews and approves regional and country-level content contributions from regional contributors
Drives regional adoption of the employee & executive advocacy program, partnering with Field Marketing, Executive Communications team, and country teams to expand participation among SMEs, sales teams, and customer-facing roles
Delivers enablement through training, coaching, demos, and best-practice sharing across EMEA markets
Serves as the regional point of contact between global advocacy leadership and EMEA stakeholders
Monitors adoption patterns across markets and provides input on strategies to address variability or low engagement
Qualifications
previous experience in social media management (preferred), digital marketing, or communications, with a strong emphasis on B2B or enterprise environments
Demonstrated experience managing organic social media strategy and content programs, ideally within a global or regional team structure
Familiarity with employee advocacy programs and executive social media enablement
Experience working across multiple EMEA markets, with an understanding of regional cultural and linguistic considerations
Proficiency with social media management platforms, particularly Sprout Social, including publishing, scheduling, and analytics
Strong written communication skills, with the ability to adapt messaging for different audiences, markets, and platforms
Proven ability to build cross-functional relationships and influence stakeholders without direct authority
Highly organized with the ability to manage multiple priorities and maintain strategic focus in a fast-paced, lean team environment
Familiarity with social media performance metrics and the ability to translate data into actionable recommendations
Bachelor's degree required; degree in Communications, Marketing, or related field preferred
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
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This posting is for a backfill position, meaning it is to fill an existing vacancy within our organization.