Who are we?

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary

The Senior Manager, Product Marketing leads integrated marketing strategies for assigned products or product lines within a broader portfolio. This role is responsible for product positioning, go-to-market execution, sales enablement, competitive differentiation, and commercialization support. The Senior Manager partners closely with Product, Sales, Channel, and Marketing teams to translate product strategy into clear, compelling market messaging and drive adoption and business results. 

Responsibilities 

Product Marketing & Go-to-Market 

• Lead product positioning, messaging, and value proposition development 

• Drive go-to-market execution in partnership with Product, Sales, Channel, and Marketing 

• Support route-to-market strategies across direct, indirect, and digital channels 

• Ensure development of high-impact product content, sales collateral, and enablement assets 

• Portfolio, Roadmap & Commercialization 

• Drive awareness and adoption for assigned products within the broader portfolio 

• Contextualize product roadmaps within portfolio and market narratives 

• Track product performance against forecasts and commercialization objectives 

• Identify risks, gaps, and opportunities and recommend corrective actions 

Competitive & Market Insights 

• Lead competitive intelligence and market research efforts 

• Synthesize insights into actionable positioning and proof points 

• Maintain deep understanding of customer needs and competitive dynamics 

Team Leadership 

• Lead, coach, and develop a team of product marketing professionals 

• Own performance management, talent development, and GPS processes for direct reports 

• Model company culture and values 

Content Creation & Collaboration 

• Collaborate with internal Creative Teams to develop engaging and impactful marketing content. 

• Partner with external analysts and agencies to ensure alignment with market trends and industry standards. 

• Oversee the creation of high-quality content that supports product positioning and go-to-market strategies. 

• Partner with senior and peer stakeholders across Product, Sales, Marketing, and Channels 

• Influence alignment through insights, data, and clear recommendations 

• Communicate effectively across disciplines and levels 

Resource, Budget & Process Management 

• Manage budgets and resources for assigned initiatives 

• Partner with project managers to track resource allocation and utilization 

• Implement and reinforce marketing processes, policies, and standards 

• Drive continuous improvement across tools, workflows, and execution 

Qualifications 

• Bachelor’s degree preferred 

• 15+ years of relevant experience in product marketing, marketing, or related roles Proven experience leading and developing professional-level teams 

• Strong analytical, communication, and stakeholder influence skills 

The targeted pay range for this position in the following location is / locations are:

United States - CA Bay Area : 186,000 - 280,000 USD / Annual

United States - CA Non-Bay Area, AK, CT, DC, IL, MD, MA, NJ, NY, VA, WA : 171,000 - 257,000 USD / Annual

United States - Other posted locations not specifically listed : 155,000 - 233,000 USD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program: An Employee Assistance program is available to all employees.

US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. 

We use artificial intelligence in our hiring process. Learn more here.