Digital Plumbing: The Infrastructure Behind Online Shopping

Hari Srinivasan

Nov 20 2025
The holidays are officially here, and that means a lot of people are shopping online. Each year, online shopping seems to occupy a larger share of holiday sales worldwide. For the 2024 holiday shopping season (November 1 to December 31), online sales reached $1.2 trillion globally and $282 billion in the U.S. This represents a 3% global year-over-year (YoY) increase and a 4% YoY increase in the U.S. For consumers, though, online shopping isn’t about statistics; it’s about convenience. You can shop for gifts online anywhere, anytime, whether you’re relaxing at home after work or passing time in a doctor’s…

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Posted by Hari Srinivasan on Nov 20 2025

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