There was once a time when a music company was just a music company, a car company was just a car company, and a bank was just a bank. Now, things have changed. We’ve seen how the music industry has transformed—from physical disks to MP3 files to a streaming subscription model. In short, music companies have become software companies. This is just one example of a trend that’s playing out across industry verticals. Companies that make software the heart of their operations put themselves in the best position to achieve their business goals and thrive in the modern competitive landscape….

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