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Job Summary

Supports the execution of GTM plans for partners.

Responsibilities

• Drive marketing initiatives to, through, with, and for partners in India to grow and accelerate the business pipeline

• Collaborate closely with partner sales teams to develop and execute co-marketing plans, including budget planning, marketing mix, sales enablement, channel promotions, public relations, social media, and web presence

• Create and support the development of messaging, joint value propositions, and foundational content such as solution briefs, whitepapers, and videos to drive lead generation with and for partners

• Measure and analyze the performance of joint go-to-market (GTM) activities, refining programs to maximize ROI

• Provide regular reporting to key stakeholders, showcasing successes and identifying opportunities for improvement

• Partner with cross-functional teams, including Field Marketing, Marketing Content & Programs, Brand Management, Digital Marketing, and Segment Marketing, to ensure alignment and effectiveness of GTM plans

• Evaluate and manage external agencies and vendors to ensure seamless execution of deliverables

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a master’s degree is a plus

• Minimum of 5 years of B2B marketing experience in the technology sector, preferably with international organizations in cloud services or data center solutions

• Proven track record in developing and executing successful marketing strategies

• Exceptional communication and interpersonal skills

• Proficiency in digital marketing tools and platforms, including Salesforce and marketing automation tools

• Strong analytical skills with the ability to interpret data and derive actionable insights

• Excellent project management and organizational abilities

Personal Attributes

• Solid understanding of partner marketing principles

• Results-driven with a proactive and strategic mindset

• Adaptable to a fast-paced, dynamic environment

• High ethical standards and integrity

• Self-starter with a passion for innovation and pushing boundaries

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.