The pandemic has propelled e-commerce to the forefront of global trade. In 2021, retail e-commerce sales amounted to approximately US$4.9 trillion worldwide and is forecast to continue growing by 50% over the next four years, reaching US$7.4 trillion by 2025. The sharp rise in e-commerce sales was driven by the strict lockdown and mobility policies implemented in several countries. To capitalize on the market opportunities, retailers adopt digital channels more swiftly to meet the demand of customers who have become increasingly reliant on online…

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