As the pace of the digital economy continues to accelerate, so do consumer expectations for faster transaction speeds. If we open an app or browser and don’t get instant results with a seamless experience, we simply close the app or browser and choose another option. There’s usually not a single company to blame. Frequently, multiple providers operate behind the scenes to generate responses. Think about what’s involved with booking a reservation with a ride-hailing service from an app on your mobile device: You initiate the ride request from the app and the app authenticates you. GPS locates where you are and determines…

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