Hyperscalers such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud have become a ubiquitous part of our lives. From searching the internet, to online shopping, to storing data in the cloud, few of our online transactions escape the reach of hyperscalers. And like other businesses, hyperscalers have to continually pursue new business opportunities while tracking the evolving needs of their customers and partners. As hockey great Wayne Gretzky once observed when asked about his proficiency at scoring goals, “I skate to where the puck is going to be, not where it has been.” Similarly, hyperscalers, who have focused traditionally on…

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