In today’s digital landscape, customers are consuming products and services faster than ever. To keep up, organizations are adopting multichannel strategies to expand the reach of their product offerings, enhance user experiences or optimize processes to cut costs and increase bottom-line revenue. The different channels could include an enterprise web portal for procurement, a mobile app to view content, and APIs to help monitor data and automate processes. When organizations use portals from several different partners and vendors, getting a consistent user experience across services is nearly impossible, as each portal will have its own unique user journey. At Equinix,…

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