In the 2021 Data Center Real Estate Review from North American Data Centers, some interesting patterns emerged. Three social media companies—Meta, TikTok and Twitter—account for the 11 largest wholesale multitenant data center leases signed in 2021. This is particularly noteworthy when you consider social media companies have also been building private hyperscale data centers at a remarkable rate: Meta is currently constructing more than 7 million square feet of data center space in the U.S. alone. Similar growth is happening in other parts of the world: TikTok’s first data center in Europe is scheduled to go live in late…

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