Leading with purpose: A journey to empower Indonesia's digital transformation
Deon Montasser, newly appointed as Country Sales Director at Equinix, is poised to make a major impact on the digital infrastructure landscape, especially as Indonesia strives to grow its digital economy. With extensive experience from leading cloud and technology companies, Deon recognizes the importance of the data center's role as a digital hub and its interconnection with the world's digital ecosystem, such as Cloud Hyperscalers, Service Providers, Network Providers, and overseas business partners in order to drive competitive advantage and innovation in today's business world.
A strategic decision to join Equinix
Deon’s decision to join Equinix was influenced by the company’s unique position as the world’s leading digital infrastructure provider. He recognizes that data and AI have become critical drivers of change for organizations looking to innovate their digital business models. “Equinix plays a strategic and important role as the world’s digital infrastructure company. It enables organizations to implement hybrid multi-cloud interoperability with the largest ecosystem of digital partners, accessible on demand,” he stated.
In the context of Indonesia's rapidly growing digital economy, this strategic advantage is particularly significant. The country's digital landscape is evolving quickly, and Deon believes that Equinix’s capabilities can help local businesses thrive in this competitive environment.
When Deon learned about Equinix’s plans to open its first International Business Exchange (IBX) data center in Indonesia, he felt an immediate connection to the opportunity. “I knew I had to be part of Equinix’s momentum of growth in supporting Indonesia’s digital leaders in achieving sustainable competitive advantage,” he remarked. This decision reflects his commitment to helping Indonesian organizations at any phase of their digital transformation journey, through cost savings, data & AI innovations, and revenue growth-related innovations. It is also aligned with Indonesia's vision to become a digital powerhouse in Southeast Asia.
I firmly believe that fostering open communication and effective collaboration is essential for our success.
A pacesetting leadership style with Indonesian values
In his role, Deon embraces a pacesetting leadership style that emphasizes respect, empathy, and transparency—values that resonate deeply within Indonesian culture. He believes that this approach is particularly effective during times of uncertainty and continuous change.
“In my role as Country Sales Director at Equinix, I firmly believe that fostering open communication and effective collaboration is essential for our success. It also promotes a culture that truly values people. My focus on creating a supportive and collaborative environment is crucial as we navigate the challenges and opportunities presented by the rapidly evolving digital landscape. I prioritize trust and mutual respect in my leadership philosophy, encouraging my team members to contribute their ideas and drive innovation. This approach aligns perfectly with the Indonesian ethos of gotong royong, or mutual cooperation, which is vital for fostering teamwork and community spirit,” he explained.
By embracing these values, he aims to cultivate a workplace culture where everyone feels empowered to share their perspectives and collaborate toward common goals. Together, the team can tackle the complexities of digital transformation and unlock new opportunities for success at Equinix.
An invitation to join the team
As Equinix prepares to expand its presence in Indonesia, Deon extends an invitation to individuals interested in joining his team. He emphasizes that this is a unique opportunity to be part of a world-class sales team that is poised to bring sustainable value to Indonesia’s digital economy.
“With the pace of digital transformation continuing to accelerate, Equinix is the only digital infrastructure platform that enables digital leaders to adopt true hybrid multicloud and edge computing solutions,” Deon stated. He encourages prospective team members to seize this rare opportunity to contribute to a company that is at the forefront of digital innovation, which aligns with Indonesia's ambitious goals for technological advancement. If you’re prepared to join a larger mission, take advantage of the chance to explore a career with Equinix Indonesia today.