Small and midsize businesses (SMBs) may have similar business objectives and challenges to multi-billion-dollar enterprises, but that doesn’t mean they’re just a scaled-down version of those bigger businesses. There are noticeable differences from economic, cultural and management perspectives, with the added dimension of fewer dedicated resources across functions. One similarity between these two groups is a focus on increasing technology investments to strengthen customer relationships and scale growing operations. Tech spending is on the rise among SMBs with 76% spending more on technology than the prior year, according to the 6th edition of the Salesforce Small & Medium Business Trends…

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