Recent research indicates that B2B companies are increasingly turning to digital marketplaces to help fulfill their business goals. According to Forrester, “Online marketplaces offer a lower-cost route to market for many sellers and a more convenient way for buyers to find, compare, and purchase products and services.” With both buyers and sellers recognizing the opportunities that digital marketplaces present, it’s no wonder there are now more than 200 funded B2B marketplace operators across various sectors.
Microsoft is one example of a company that has recognized the benefits of using digital marketplaces and a co-selling approach to make their offerings more…The post New Equinix App Offers a Streamlined Azure ExpressRoute Experience appeared first on Interconnections - The Equinix Blog.