The advent of the digital economy adds a new wrinkle for any business looking to deliver an exceptional customer experience. Why? Because to create a seamless connection between a brand and its audience, this experience has to be delivered at the digital edge—but the exact location of the digital edge varies from business to business, and from application to application. In the case of travel and transportation companies, it becomes even trickier—because the customers themselves are always on the move, and they carry the digital edge with them in their pockets. Whether making bookings, managing trips or interacting with their…

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