Major sporting events bring people together across borders and cultures, and the FIFA World Cup is perhaps the biggest of all such events. During the 2022 tournament, about 1.5 billion viewers from across the globe tuned into the final match, and that was just one match out of many. FIFA estimates that about 5 billion people engaged with content from the 2022 World Cup across all platforms and devices.
This year’s World Cup promises to be even bigger. It will be the first edition of the tournament to feature teams from 48 nations instead of 32. This means more matches…
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