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Job Summary

Responsible for global management of the Equinix Marketing Development Fund (MDF) Program.  The MDF Program Manager plays a critical role in the global execution and management of the Equinix MDF Program. This role is critical in aligning partner marketing efforts with channel sales objectives by leveraging the global MDF program. This role requires a strategic mindset, a data-oriented approach, and a strong ability to collaborate with cross-functional teams to deliver measurable results.

Responsibilities

• Management of the Marketing Development Fund (MDF) Program including creation and ongoing management of MDF Program Guide, internal and external training, communications to internal and external stakeholders, comprehensive program reporting and global MDF budget management

• Management of MDF Program tool and related services including development of reporting, tool enhancements, supervising audit and governance processes and partner payments executed via MDF Program tool

• Develop MDF strategies including “in-a-box” marketing plans and manage budgets to increase adoption and utilization of MDF program while maximizing overall return of investment

• Drive global consistency through collaboration and alignment with Regional Partner Marketing and Global Partner Experience peers to develop and execute consistent MDF Program processes, positioning and messaging to support; including localization when required

• Enhance partner experience and maximize ROI through consistent monitoring and measurement of MDF Program and tool utilization; identify gaps and create programs/campaigns, tactics to fill those gaps, and provide regular reporting to key stakeholders

• Lead internal global communication efforts to drive alignment with and awareness of MDF Program and global partner performance with kay stakeholders

• Serve as Global Partner Experience prime for reseller partners to maintain overall reseller community acumen; Engage with Channel Sales leaders and Regional Partner Marketing Managers to participate in quarterly business reviews supporting alignment

Core Competencies

• Communication: Clear and concise written communication tailored for internal and partner-facing outputs

• Organization: Highly structured and dependable; skilled at tracking deadlines and coordinating across multiple workstreams in a fast-paced environment

• Data-oriented approach: analytical mindset with the ability to interpret data and derive insights

• Collaboration: Works well with multiple stakeholders and adapts to changing priorities

• Adaptable: ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively

Specific Skills

• Program Management: Proven experience managing all aspects of global MDF program including execution, reporting, governance and compliance

• Budget Management: Proficient in managing global MDF budgets with regional allocations

• Tools Proficiency: Familiarity with Salesforce, PowerPoint, Smartsheet, Excel and MDF platforms such as Ansira, Channel Mechanics or Zinfi

• Sales Enablement: Create tools and content that improve channel sales and partner understanding and impact

• Content Drafting: Capable of drafting clear, concise copy for marketing assets and sales enablement tools to support MDF Program execution

• Competitive & Market Research: Ability to gather and synthesize publicly available information and internal data

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field 

• 5-7 years of experience in partner marketing or partner program management ideally in B2B tech

• Demonstrated experience with global channel ecosystem; VAR, MSP, GSI, NSP and Distribution

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.