Over the past decade, the physical and digital realms existed as separate entities, each occupying their own spaces with distinct characteristics and limitations. People went about their lives, engaging with the physical world through tangible experiences, while the digital world remained confined to computers and the Internet. But as time passed, a subtle shift began to occur — a “phygital” convergence that would redefine the way we work, consume and interact with our surroundings and one another. It began with the advent and subsequent boom of e-commerce, where the boundaries between physical outlets and digital marketplaces began to blur…

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