Job Summary 

Reporting to the VP, Product Marketing, this global leader of Product Marketing & Sales Enablement will be accountable for driving revenue growth by developing and executing a comprehensive go-to-market strategy across all sales channels. Reporting to Executive Leadership, the role will strategically align product marketing, sales enablement, and regional marketing teams to accelerate market expansion and sales performance across the Americas, EMEA, and APAC regions. 

Responsibilities 

Global Sales Enablement 

• Design and implement a global sales enablement strategy that directly supports and accelerates revenue generation 

• Create end-to-end content and tools that enable direct, indirect, and technical sales teams to effectively sell and compete 

• Develop a closed-loop feedback mechanism to continuously improve sales effectiveness 

• Working closely with the global Go-To-Marketing at RevOps teams, will track, measure, and optimize sales enablement program performance 

Regional Marketing Leadership 

• Lead product marketing teams across three regions (AMER, EMEA, APAC) 

• Develop and execute high-impact regional marketing strategies that support field marketing and sales objectives 

• Assist global events and digital campaigns to maximize lead generation and brand awareness 

• Ensure consistent messaging and positioning across regional teams 

• Drive regional market expansion through targeted marketing plays 

Content and Enablement Strategy 

• Design compelling content assets including customer stories, competitive battlecards, and sales playbooks 

• Establish robust content governance frameworks ensuring consistency, quality, and brand compliance 

• Create strategic content that supports the entire sales cycle from lead generation to closing 

• Leverage data and analytics to optimize content strategy and performance 

Customer and Field Engagement 

• Build deep relationships with field sales teams and key customers 

• Translate market insights and customer feedback into actionable sales strategies 

• Serve as a critical bridge between product, sales, and customer needs 

• Develop market intelligence that informs go-to-market approaches 

Presentation and Communication 

• Deliver high-impact presentations to C-suite executives and key stakeholders 

• Represent the company at major industry conferences and events 

• Communicate complex strategies with clarity and strategic vision 

• Convert technical capabilities into compelling business narratives 

Leadership and Team Development 

• Provide strategic direction to product marketing and sales enablement teams 

• Develop succession plans and individual development strategies 

• Manage team performance, including hiring, development, and talent management 

• Foster a high-performance culture of collaboration and innovation 

Qualifications 

• 20+ years of professional experience 

• Minimum 12 years in progressive product marketing leadership roles 

• Proven track record in driving sales enablement in technology or enterprise software 

• Bachelor's degree required; advanced degree preferred 

• Extensive experience in high-growth technology companies 

Core Competencies 

• Strategic sales enablement expertise 

• Advanced content strategy and marketing skills 

• Exceptional leadership and team development 

• Data-driven decision-making 

• Complex communication and storytelling abilities 

• Cross-functional collaboration 

Impact Metrics 

• Increase sales pipeline in target verticals 

• Improve sales win rates across new and existing markets 

• Enhance qualified lead generation from marketing campaigns 

• Optimize sales team productivity through enablement tools 

Preferred Background 

• Proven success in product marketing leadership roles within technology companies known for sophisticated go-to-market strategies and complex enterprise solutions