Energy efficiency has become an unexpected hero in the colocation industry. If you look back a decade ago, there was very little interest in improving energy efficiency, and very little consensus on where to put it on the priority list. This old paradigm has changed. Getting more “juice from the squeeze” is now considered just as important as getting more oranges. In fact, it’s become so important that many people now use the terms “efficiency” and “sustainability” interchangeably. In reality, these are two separate but related initiatives. Data center operators must pursue both concurrently to responsibly meet the needs of…

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