Job Summary

Reporting to the Senior Director of Product Marketing, the Senior Manager, Product Marketing (Infrastructure) is a strategic individual contributor responsible for driving go-to-market success for core infrastructure services, including colocation, xScale, Network Edge, and Managed Solutions. This role complements a broader infrastructure marketing team. The ideal candidate excels at shaping messaging, leading cross-functional workstreams, and influencing adoption across a diverse and complex portfolio of initiatives. This role is best suited for a product marketer with demonstrated experience in infrastructure, platform services, or hybrid multicloud technologies who thrives on translating technical capabilities into customer value.  

Responsibilities 

• Lead the development and evolution of differentiated positioning, messaging, and narratives across one or more core infrastructure product segments

• Define and evolve the value proposition across infrastructure offerings, ensuring alignment with market needs, platform strategy, and competitive differentiation

• Drive integrated go-to-market plans for new product launches, feature releases, and market expansions

• Drive the evolution and execution of the product roadmap in partnership with Product, Campaigns, Sales Enablement, Analyst Relations, and Channel teams to support cross-functional program execution

• Develop compelling sales collateral, thought leadership content, customer presentations, and executive briefings

• Lead or co-lead cross-portfolio initiatives (e.g., AI infrastructure readiness, industry solutions, platform bundling)

• Gather and synthesize market, customer, and competitive insights to inform strategy and content priorities

• Support executive stakeholder communication and influence strategic roadmap planning

Core Competencies 

• Strategic Thinking: Ability to connect product capabilities to buyer needs within the broader platform narrative

• Cross-Functional Leadership: Proven ability to influence without authority across diverse teams and global functions

• Platform Storytelling: Strong capability to articulate how infrastructure services deliver scalable, hybrid-ready, and AI-enabling outcomes

• Executional Excellence: Attention to detail with a focus on high-quality deliverables

• Commercial Acumen: Understands both the business and market levers that drive revenue growth and partner adoption

 Specific Skills 

• Messaging & Positioning: Deep experience in crafting differentiated B2B narratives for infrastructure or platform offerings

• Operational understanding of buyer journey stages from awareness to retention

• Sales Enablement: Adept at translating technical detail into business value assets that resonate with field teams and enterprise buyer personas. Program Management: Demonstrated success in leading go-to-market programs and launches 

• Research & Insight: Capable of distilling market and buyer insights into actionable strategies

• Content Strategy: Proven proficiency and comfortable developing content roadmaps aligned to global campaign priorities

Qualifications 

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field

• 8–12 years of experience in product marketing, solutions marketing, or GTM roles in data center, infrastructure, or cloud technology sectors

• Demonstrated success in lead high-impact marketing programs across multiple product lines and geographies

Domain Expertise 

• Colocation & xScale: Strong grasp of data center value propositions including space, power, connectivity, sustainability, and scale

• Network Edge & Virtual Infrastructure: Understanding of VNF marketplaces, edge platforms, and hybrid multicloud enablement

• Managed Solutions: Familiarity with turnkey infrastructure offers, managed services bundles, and go-to-market models

• AI-Ready Infrastructure: Awareness of how Equinix infrastructure supports AI workloads through power density, interconnection, and ecosystem proximity

• Platform Integration: Understanding of how individual infrastructure services integrate with the broader Equinix platform and with cloud providers, networks, and partners