Who are we?

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary

Equinix is seeking a Senior Manager, Brand Strategy Analysis to drive data-informed brand strategy, positioning, and management initiatives. This role combines quantitative rigor with qualitative insight to shape how our brand resonates in the market. You’ll be responsible for translating complex research findings into actionable strategic recommendations that guide brand decisions across the organization. 

Responsibilities

• Design and execute comprehensive global brand health tracking studies, combining quantitative metrics with qualitative perception research 

• Lead or support brand research initiatives including segmentation, personas, stakeholder interviews, focus groups, and brand lift studies 

• Conduct competitive brand research and analysis using market data, competitive intelligence, and best practices 

• Analyze brand performance across audience segments to identify opportunities for strategic improvement 

• Translate complex data and insights into clear brand strategy recommendations for cross-functional teams and leadership 

• Develop and maintain brand performance dashboards and KPI frameworks 

• Partner with cross-functional teams to conduct A/B testing of various brand creative across verbal and visual identity

• Serve as the primary point of contact for brand research vendors, including during procurement, briefing, and project execution 

• Develop and circulate brand strategy analysis presentations to support cross-functional teams in the application of brand research 

• Contribute to annual planning and budgeting of brand research projects and programs 

Skills required

• Strategic brand expertise: connect tactical findings to broader business objectives and brand vision 

• Analytical thinking: see both the big picture and the details in order to identify gaps, trends, and opportunities 

• Communication excellence: craft compelling narratives for diverse audiences while representing the team with positivity and professionalism   

• Collaboration: work effectively across multiple functions 

• Intellectual curiosity: stay current on industry trends, brand research methodologies, and audience behavior 

Qualifications

• 7 years of experience in brand strategy, brand analysis, or brand research roles 

• Demonstrated experience in designing and executing both quantitative and qualitative brand research studies 

• Expertise in brand tracking methodologies and brand equity measurement 

• Skilled in data visualization and presentation (Excel, PowerPoint) 

• Familiarity with third-party marketing measurement platforms and tools 

The targeted pay range for this position in the following location is / locations are:

United States - (CO, DE, FL, GA, MI, MN,NV,NH, OR, PA, RI, TX, WI) : 136,000 - 204,000 USD / Annual

United States - CA Non-Bay Area, AK, CT, DC, HI, IL, MD, MA, NJ, NY, VA, WA : 150,000 - 224,000 USD / Annual

United States - CA Bay Area : 163,000 - 245,000 USD / Annual

Canada - Remote Location - CA : 131,000 - 181,000 CAD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program: An Employee Assistance program is available to all employees.

US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms. Canada Core Benefits: - Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members. - Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA). - Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.