We sat down with Peng Yuan Lee—Senior Director, of APAC Regional Go-To-Market (GTM) Operations (APAC), Peng Yuan Lee, — as she shareds insights into the world of Equinix’sthe GTM (Go to Market) Operations team at Equinix.
Discover how this team drives sales excellence, plans for growth, and leads Equinix's transformation initiatives.
What is the biggest opportunity to be part of on Equinix’s GTM Operations team?
The biggest opportunity for the GTM Operations team is being able to partner with different people cross-functionally daily. We get to be at the center of the organization, bringing many of the strategies and initiatives to life. With exposure and involvement in much of the company’s transformation initiatives, this role involves implementing guidelines to enhance sales processes;, utilizing and educating of a standardized sales procedure and CRM tool; and educating stakeholders toto ensure a single -source of truth for our organization to rely on for any data-driven decisions. By streamlining daily operations, aligning sales segmentation and orchestrating territory planning, the team contributes to the organization's overall success.
Why is this role so crucial and important to the organization?
We provide critical support to the sales team through last mile execution support. As part of the revenue operations (RevOps) pillars, each function brings unique strengths, making us a strategic partner for Equinix Sales. For Ssales Pplanning and oOperations functions, we partner very closely with our sales teams— from planning and, quota setting phase to running the business and accurately forecasting—, leveraging on standardized procedures and tools. We play a critical role supporting sales excellence by providing data- driven analysis and proactively looking for areas of improvement.
Equinix is heading for a digital-first approach. How do you see this to be beneficial for its position in the market?
The technology industry is currently undergoing a massive transformation, with businesses seeking opportunities to leverage a robust technology backbone that supports speed, on-demand services, and the ability to convert capital expenditures (CAPEX) into operational expenditures (OPEX). Additionally, companies are looking for flexible models of data center and services setup to support their diverse business use cases.
Equinix is uniquely positioned at the heart of providing these values to customers. With our digital-first approach, we can meet the evolving needs of businesses by offering scalable and agile solutions that enable them to adapt to changing market demands. By leveraging our extensive network of interconnected data centers, Equinix empowers organizations to optimize their IT infrastructure, enhance performance and drive innovation.
Furthermore, our digital approach allows us to provide customers with the flexibility to scale their operations, access a wide range of cloud and network service providers, and leverage advanced technologies such as edge computing and hybrid multicloud architectures. This positions Equinix as a trusted partner for businesses seeking to navigate the digital landscape and unlock new opportunities for growth.
In summary, Equinix's digital approach aligns perfectly with the current market trends and customer demands. By offering the technologicaly backbone and flexible solutions that businesses require, we solidify our position as a leader in the industry and continue to deliver exceptional value to our customers.
What do you look for when recruiting for your team?
When I'm recruiting for my team, there are a few key qualities that I look for in candidates. Firstly, I seek individuals with great attitudes and a genuine passion for the role to which they are applying. Having a positive mindset and enthusiasm for the work they do is crucial in creating a motivated and collaborative team environment.
I also value candidates who can connect the dots. This means they can see the bigger picture and understand how their role fits into the overall objectives and strategies of the team and organization. Being ableThe ability to think critically, identify patterns and make connections is essential for driving innovation and finding creative solutions to challenges.
Ready to embark on an exciting journey with our Global Revenue Operations Team? Explore open opportunities across the globe and take the next step towards unlocking your potential. Learn more and join us today!