Who are we?

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary

The Senior Manager of Product Marketing, Strategic Initiatives is a highly strategic, execution-oriented leader responsible for driving cross-functional initiatives spanning product marketing, solution marketing, and the broader CRO organization. This role serves as a central orchestrator, owning strategy, integrated planning, day-to-day execution, and executive-level reporting for priority initiatives that advance the Product Marketing organization’s goals. 

Operating at the intersection of strategy and execution, this role partners closely with Product Marketing leaders, Product Management, Solutions, Sales, Corporate Marketing, and external agencies to ensure initiatives are delivered with clarity, consistency, and measurable impact. The Senior Manager will also play a critical role in enabling successful product launches, strategic campaigns, and high visibility events, ensuring alignment from vision through execution. 

This role is ideal for a senior product marketer who thrives in ambiguity, brings structure to complexity, and is comfortable operating as both a strategic advisor and hands on operator. 

 

Responsibilities 

Strategic Initiative Leadership 

• Own the end-to-end strategy, planning, and execution of initiatives aligned to Product Marketing priorities

• Translate high-level strategic objectives into clear, executable plans, milestones, and success metrics

• Act as a connective layer across product, solution, and portfolio marketing teams to ensure cohesive strategy and consistent execution

• Identify dependencies, risks, and opportunities across initiatives and proactively drive resolution

Planning, Execution & Program Management 

• Lead day-to-day execution of strategic initiatives, ensuring delivery on time, on scope, and aligned to business goals

• Develop and manage integrated project plans, timelines, and operating rhythms across internal teams and external partners and agencies

• Establish repeatable frameworks and processes to scale execution across launches, campaigns, and events

• Balance strategic thinking with hands on execution, stepping in as needed to move work forward

Product Launches & Events 

• Partner with product and solution marketing leaders to plan and execute complex, multiproduct launches and solution level go-to-market motions

• Coordinate launch readiness across messaging, content, enablement, campaigns, and events

• Support planning and execution of flagship events and strategic moments, ensuring alignment to broader GTM and narrative goals

• Serve as a central point of accountability for launch and event execution excellence

Agency & Partner Management 

• Work hand in hand with external agencies (creative, content, PR, event, or integrated) to execute strategic initiatives and campaigns

• Own agency briefs, timelines, feedback cycles, and deliverables to ensure high quality outcomes

• Ensure agency work is tightly aligned to Equinix strategy, messaging, and brand standards

Executive Reporting & Communications 

• Develop clear, concise executive level reporting on initiative progress, outcomes, and impact

• Synthesize complex inputs into compelling narratives for senior leadership

• Prepare materials and updates for executive reviews, readouts, and key decision points

• Use data and insights to inform recommendations and guide prioritization

Cross Functional Collaboration 

• Partner closely with Product Management, Solutions, Sales, Demand, Corporate Marketing, and other stakeholders

• Drive alignment across teams with differing priorities, timelines, and success metrics

• Influence without authority, building trust and momentum across senior stakeholders

 

Qualifications 

Required 

• 8–12+ years of experience in product marketing, solution marketing, or strategic marketing roles in B2B technology

• Proven experience leading largescale, cross functional initiatives from strategy through execution

• Strong background in product launches, integrated campaigns, and agency management

• Exceptional program management and organizational skills with the ability to manage multiple complex workstreams

• Executive ready communication skills, including experience presenting to and influencing senior leadership

• Ability to operate effectively in fast paced, ambiguous environments

Preferred 

• Experience working across portfolio level or platform based products and solutions

• Familiarity with enterprise or infrastructure-focused technology markets

• Experience building or scaling repeatable marketing frameworks and operating models

 

Success in This Role Looks Like 

• Strategic initiatives are delivered on time with high-quality, clarity, consistency, and measurable impact

• Product and solution marketing teams are aligned around shared priorities, operational models and execution plans

• Launches and events are well orchestrated, on message, and on time

• Executives have clear visibility into progress, outcomes, and next steps

• External agencies operate as true extensions of the team, producing high quality work efficiently, on-time and within budget

The targeted pay range for this position in the following location is / locations are:

United States - Redwood City Office GHQ : 186,000 - 280,000 USD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program: An Employee Assistance program is available to all employees.

US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. 

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