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Director, GTM Business Process Architecture

  • JR-155708
  • Híbrido
  • Toronto
  • Dallas
  • Sales
  • Full time

Who are we?

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. 

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary

The Director, Business Process Architecture is a critical subject matter expert within the GTM Transformation team, responsible for designing and optimizing end-to-end GTM workflows across the CRO organization. This role represents the voice of Sales, Marketing, and Customer Experience in enterprise process design, ensuring that systems and workflows are built to enable seller and customer success through an optimized experience. Operating as both a technical and strategic partner, this individual collaborates across functions and with enterprise architects to remove friction, define future-state processes, and drive scalable transformation.

Responsibilities

Process Design & Optimization

  • Architect and document future-state GTM workflows across Sales, Marketing, and Customer Experience, with a strategic focus on the full customer lifecycle

  • Identify friction points and inefficiencies in current-state processes and design solutions to address them

  • Act as a customer lifecycle architect, ensuring process designs enhance both customer experience and seller effectiveness across each stage of the journey

  • Ensure process designs are scalable, repeatable, and aligned with CRO priorities and enterprise standards

Technical Partnership & Process Translation

  • Collaborate with Technology, Enterprise Architecture, and other business process owners to translate GTM business needs into scalable process and system requirements, where applicable

  • Advocate for CRO priorities by providing clear business context, ensuring process changes are well understood and appropriately supported — without assuming technical ownership

Cross-Functional Collaboration

  • Partner with GTM leaders to ensure process designs reflect operational realities and frontline needs

  • Collaborate with GTM Strategy, Program Management, and Change leads to ensure cohesive transformation delivery

  • Represent CRO Ops in enterprise forums, advocating for GTM-specific requirements and improvements

Transformation Enablement

  • Contribute to the launch of new operating models, sales plays, and use cases by ensuring process readiness

  • Support the development of transformation playbooks and frameworks that embed process excellence

  • Drive alignment between process architecture and customer lifecycle maturity

Continuous Improvement & Governance

  • Establish process documentation standards and governance mechanisms to maintain integrity and traceability

  • Monitor process performance and adoption, using insights to inform iterative improvements

  • Maintain a repository of GTM process assets and best practices for reuse and scale

Team & Capability Development

  • Contribute to the build-out of the GTM Transformation team of the future

  • Coach team members to strengthen strategic thinking, business acumen, and executional discipline

  • Champion a culture of agility, transparency, and enterprise-first thinking

Qualifications

Knowledge and Experience

  • Education: Bachelor’s degree in Business, Engineering, Information Systems, or related field or equivalent experience

  • Experience: preferably some management / technical consulting experience

  • Experience: Substantial / 8+ years in process design, business architecture, or operations roles, ideally within GTM or CRO environments

  • Technical Exposure: Experience working with Salesforce, CPQ/quoting platforms, and enterprise systems

  • Industry Background: Experience in technology, SaaS, or data center environments preferred

  • Global Experience: Proven ability to design and implement processes across diverse geographies and business models

  • Methodologies: Familiarity with process modelling tools and frameworks (e.g., BPMN, Lean Six Sigma)

Skills and Attributes

  • Systems Thinking: Ability to view processes holistically and understand interdependencies across functions

  • Technical Fluency: Comfort working with technology teams and translating business needs into system requirements

  • Collaboration & Influence: Strong ability to partner across functions and influence without authority

  • Detail Orientation: Precision in process documentation and governance

  • Customer-Centric Mindset: Focus on improving seller and customer experience through process design

  • Adaptability: Ability to operate in fast-paced, ambiguous environments and adjust to evolving priorities

  • Communication: Clear and structured communicator, able to engage technical and non-technical audiences

The targeted pay range for this position in the following location is / locations are:

United States - Dallas Infomart Office DAI : 155,000 - 233,000 USD / Annual

Canada - Toronto Office TRO : 166,000 - 248,000 CAD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program: An Employee Assistance program is available to all employees.

US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms. Canada Core Benefits: - Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members. - Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA). - Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. 

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