
Vice President, Global Field and Partner Marketing
Vice President, Global Field and Partner Marketing
- JR-152610
- Hybrid
- Redwood City
- Seattle
- Marketing
- Full time
Who are we?
Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
Job Description:
Reporting to the Chief Marketing Officer, Equinix is seeking a dynamic and results-oriented Global Vice President of Field and Partner Marketing to lead our global efforts in driving revenue growth through impactful regional marketing programs and strategic partner engagement. This pivotal role will be responsible for developing and executing comprehensive field marketing strategies across key global regions and building strong, mutually beneficial relationships with our channel partners. The ideal candidate will be a seasoned marketing leader with a proven track record of building and scaling successful field and partner marketing organizations within the B2B technology sector.
Main responsibilities and accountabilities of the role:
Global Field Marketing Strategy & Execution:
- Develop and implement a cohesive global field marketing strategy aligned with the evolution of the marketing function and the company's overall business objectives and go-to-market strategy.
- Oversee the planning and execution of regional marketing programs, including but not limited to events (virtual and in-person), webinars, workshops, and account-based marketing (ABM) initiatives, tailored to specific regional needs and market dynamics.
- Collaborate closely with regional sales leadership to understand their priorities and develop targeted marketing programs that drive pipeline and revenue in each region.
- Establish key performance indicators (KPIs) to measure the effectiveness of field marketing activities and provide regular reporting and analysis on program performance and ROI.
- Manage the global field marketing budget effectively, ensuring optimal allocation of resources across regions and programs.
- Build and mentor a high-performing global team of field marketing professionals, fostering a culture of collaboration, innovation, and accountability.
- Develop and execute a global partner marketing strategy to drive joint marketing activities and increase sales through our channel partner ecosystem.
- Establish and nurture strong relationships with key strategic partners, understanding their business goals and developing joint marketing plans that align with our mutual objectives.
- Create and deliver partner marketing programs, including co-branded content, joint webinars, partner events, partner campaigns and programs.
- Develop and maintain partner marketing resources, such as marketing templates, and campaign guides.
- Track and measure the effectiveness of partner marketing initiatives, providing regular reports on performance and ROI.
- Collaborate with the sales and partner management teams to ensure alignment on partner marketing priorities and activities.
- Work closely with product marketing, content marketing, digital marketing, and corporate communications teams to ensure consistent messaging and integrated campaign execution.
- Partner with sales operations to ensure effective lead flow and reporting on the impact of field and partner marketing activities on sales pipeline and revenue.
- Collaborate with marketing operations and finance to manage budgets and track expenses effectively.
- Stay abreast of industry trends, competitive landscape, and regional market dynamics to inform field and partner marketing strategies.
- Analyze marketing data and provide insights to optimize program performance and identify new opportunities for growth.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Deep, progressive experience in B2B technology marketing, with a significant focus on field and partner marketing.
- Proven track record of developing and executing successful global field marketing programs that drive measurable results.
- Extensive experience in building and managing successful partner marketing programs and fostering strong relationships with channel partners.
- Strong understanding of B2B sales cycles and the role of marketing in driving pipeline and revenue.
- Excellent leadership and team management skills, with experience building and motivating high-performing global teams.
- Exceptional communication, presentation, and interpersonal skills, with the ability to effectively interact with senior executives, sales teams, partners, and customers.
- Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
- Experience managing significant marketing budgets and demonstrating ROI.
- Familiarity with marketing automation platforms (e.g., Marketo, Eloqua, HubSpot) and CRM systems (e.g., Salesforce).
- Ability to travel globally as needed.
The United States targeted pay range for this position in the following location is / locations are:
• San Francisco, CA / Bay Area: $276,000 to $414,000 per year
• California (Non-SF/Bay Area), Washington state: $274,000 to $410,000 per year
Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.
This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.
The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.
As an employee, you become important to Equinix’s success. Details about our company benefits can be found at the following link:
USA Benefits eBook
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
The United States targeted pay range for this position in the following location is / locations are:
• San Francisco, CA / Bay Area: $276,000 to $414,000 per year
• California (Non-SF/Bay Area), Washington state: $274,000 to $410,000 per year
Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.
This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.
The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.
As an employee, you become important to Equinix’s success. Details about our company benefits can be found at the following link:
USA Benefits eBook
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