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Senior Platform & Product Marketing Manager

 

Senior Platform & Product Marketing Manager

  • JR-129782
  • Hong Kong
  • Product
  • Full time
Senior Platform & Product Marketing Manager

The Senior Platform & Product Marketing Manager is responsible for:

  • Product launches in the region working with cross functional teams to create/develop/execute IP Product line (Internet Access, Internet Exchange) specific go to market strategy and plans.
  • Serves as the primary product technical expert within the APAC Region in support of sales, solution architects, partners, customers.
  • Serves as the voice of the APAC Region (leadership, sales, solution architects, customers, partners, market) back into the global product organization

Responsibilities:

  • Responsible for product vision and roadmap updates in the region aligned with global core product team
  • Promotes specific product line in region with key stakeholders to increase product adoption
  • Support regional customer meetings, public speaking opportunities, analyst briefings, partner forums as Product Subject Matter Expert
  • Act as regional expert on the Competitive Landscape, market requirements and overall product needs for the APAC region
  • Product backlog based on data and input, feedback from customers and customer facing sales/sales support organizations
  • Working with Core Product Management, provide Market prioritization and business case input for opportunity, forecast and insight as well as recommendation for new market/product expansions
  • Work with regional presidents and sales management to develop and drive targeted sales, partner enablement programs
  • Market sensing - Participate in regional CABs and other forums, provide actionable insight as needed to drive positive change in the performance of our products in region.
  • Manage the execution of regional and global product marketing, GTM, strategy and plans, in conjunction with core product, business development, vertical marketing, partner marketing teams
  • Accountable for end-to-end product launch activity
  • Contributes to the development of global product positioning and messaging that establishes the need for Equinix products in the market and differentiate them against the competition and substitutes
  • Stakeholder management · Effectively maintains and utilizes relationships with key stakeholders throughout the company and Ensures alignment in cross-functional priorities
  • Set and approve pricing and discounts to meet revenue and margin objectives, aligned to Global pricing frameworks
  • Responsible for non-standard contractual SLA approvals
  • Contributes to company product planning to ensure deployment and delivery according to plan and budget
  • Review market research to identify new opportunities
  • Monitor evolution of customer segment needs, market and industry developments to help with strategic product planning including new services, markets, IBXs
  • Develop monthly business KPI reporting dashboard and cadence through collaboration with Global Reporting and Analytics Teams. Track the product metric performance against KPI in APAC and engage with cross-functional teams to gain insights behind the metric for actionable reporting.
  • Conduct Win/Loss and ROI analysis
  • Ensure smooth handover of new products/services from product development / Core product management, to regional marketing, sales and sales support teams in the country operations

Experience and Skills

  • A Bachelor’s degree in engineering, computer science or related technical field
  • 10+ years with Business or Technology focus, with at least 5 years in product management or product marketing lead or strategy and planning positions
  • Product management and Product marketing experience gained from IT/Telco/System Integrator/Network Equipment Vendor (experience of IP Networking & Peering and cloud connectivity are essential)
  • Market expertise in Internet Access, IP Transit, DDoS Mitigation, CDN and Cloud Networking
  • Ability to analyze complex business issues, identify, design & implement effective practical recommendations
  • Deep customer-facing and market-facing experience
  • Proven ability to build strong working relationships with Marketing Peers, Sales Leadership and Country Managers to be the voice of the region in global product planning activities
  • Excellent interpersonal skills
  • Excellent verbal and written communication skills; presentation, customer service, business, and negotiation skills
  • Able to operate in a performance driven organization
  • Culturally aware and adept at working across multiple geographies
  • Leadership of highly visible programs and provide thought leadership
  • Strong product lifecycle management skills
  • Proven project management skills
  • Good analytical, problem solving and planning skills
  • Willingness to travel in the APAC Region

View additional Equal Employment Opportunity information here.

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Equal Employment Opportunity: 
Equinix is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

(US Applicants)

Please click here to see the “EEO is the Law” poster and supplement.

Please click here to see our EEO Policy Statement.

Please click here to see our Pay Transparency Policy Statement.