Senior Manager, Digital Strategy & Go-To-Market (GTM), APAC

Overview

The Senior Manager, Digital Strategy & Go-To-Market (GTM), APAC is a role within the APAC Segment Marketing team, reporting to the Director of Segment Marketing for APAC.

The role is one of ~4 industry Subject Matter Experts (SME’s) that support the region and assists the company’s sales and marketing pursuit across all Routes to Market (Field, Partner and Corporate Sales). The entire team form the primary interface for Segment Marketing in the APAC region. Segment Marketing is globally aligned, yet geographically mapped to directly support local field selling & marketing activities.

Roles/Responsibilities

Individually

• Support Sales & Partner pursuit planning and customer engagements with segment marketing & field SME recommendations

• Continuously communicate and validate our insights and strategy publicly with Customers, Events/Panels, AR & PR.

• Understand, articulate and position Equinix value propositions to relevant end-users/markets 

• Sponsor and develop Industry communities of interest fostering collaboration and knowledge exchange in conjunction with regional FD counterparts.

• Support Corporate, Product, & Partner Marketing activities with Segment & SME perspectives.

• Grow knowledge of global transformation trends that will support the uptake of any client solution  

Organizational Interlocks

Marketing

• APAC Field Marketing

• APAC Partner Marketing

• Product & Platform Marketing

• Corporate Marketing & Operations

• Communications (public and analyst relations)

Non-Marketing

• Field Sales & Sales Operations & Planning teams

• Channel Sales

• APAC Country Managers

• GSE & Business Development

• Sales Enablement

• Corporate Sales

• Global Alliance Management

• Customer Care

Technologies Supporting the Role

• Business intelligence tools (tableau)

• Sales force automation

• Marketing automation platform

• Collaboration

Education

• Bachelor's degree required

Background/Experience

• 8 years Solution Selling/Business Development experience, ideally with a Digital Transformation bias

• 5 years’ experience in Cloud, SaaS & Information Technology Industry

• Minimum of 3 years’ experience in pre-sales, consulting, sales or a solution/industry marketing function

• Understanding of digital transformation needs of at least two industry verticals will be an added advantage

Competencies

Skills

• Talent for Sales knowledge transfer & building trusted relationships with Sales and external customers

• Ability to communicate complex topics into effective language & tools

• Cross-organizational system thinking & design

• Influencing, leveraging strong relationships

• Can work with higher level concepts and bring them to operational execution

• Public speaking and debating (media confident/trained)

• Strong storytelling, messaging, writing/presentation building

• Leadership & Program Management

Behaviors

• Trusted Partner

• Delivers as promised

• Strong communicator

• Rational/logical

• Accountable

• Flexible/adaptable

• Collaborative

• Detail-oriented

• Service-oriented

Knowledge

• Digital Business & Digital Ecosystems

• Organizational system design

• Selling techniques and best practices for large & small companies

• Trends and Data Analysis

• Data management tools and best practices, within and outside of marketing

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.​

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