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Senior Field Marketing Specialist

 

Senior Field Marketing Specialist

  • JR-121250
  • North Bergen
  • Ashburn
  • Marketing
  • Full time
Senior Field Marketing Specialist

Equinix is the world’s digital infrastructure company, operating 200+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

The Senior Field Marketing Specialist  is part of an innovative worldwide marketing team and the key  partner with the Field Marketing Leader,  executing awareness, demand generation and sales enablement activities for our fast growing verticals.   In this role,  you will be responsible executing a successful marketing plan for our U.S. Public Sector verticals including Federal, State and Local Government and Network Service Providers in alignment with sales objectives, global company positioning, and regional market strategies.  This role requires great creativity, the ability to communicate effectively across varying organizational levels and teams, the ability to manage competing priorities, and exceptional project management skills.

Responsibilities

  • Contributes to the execution of global and local programs and activities in territory
  • Supports highly targeted marketing programs to encourage strategic engagement with Equinix

  • Supports high impact product/solution/service launches within their territory in alignment with Regional launch plans

  • Different types of virtual events within the territory supporting all aspects of event management and logistics pre and post event, including working with 3rd parties and agencies to deliver the right event experience and ROI

  • Contributes to the reporting on events and campaigns to measure campaign effectiveness

  • Assists with social media campaigns to drive successful activities

  • Works with Equinix’s Creative Services team or third-party agencies to develop supporting materials and collateral
  • Works with senior managers to ensure activities generate forecast ROI in terms of MQLs/Opportunities within Lead Management SLAs
  • Works with Marketing Operations to ensure Leads are captured and progressed through global lead management process and tools

  • Works with Marketing Operations to ensure leads and contacts enter lead management process and tools
  • Utilizes SFDC to monitor lead progression Collaboration

  • Supports the liaison and planning with local sales teams

  • Liaises with regional and global marketing specialists for product, vertical marketing, programs, marketing operations

  • Liaison and planning with local sales teams

  • Liaises with regional and global marketing specialists for product, vertical marketing, programs, marketing operations

  • Close cooperation with the partner marketing team to integrate partners in Field Marketing activity

Qualifications

  • 5+ years experience preferred
  • Bachelor's degree preferred

  • Team-working skills

  • Excellent written and verbal communication

  • Good numerical skills

  • Creative ability

  • Strong organizational skills

  • The ability to delegate and motivate others

  • Self-confidence to sell ideas and brief agencies and internal stakeholders

  • Good presentation skills

  • Problem Solving

  • Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information

  • Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies Interpersonal Skills

  • Explains difficult or sensitive information; works to build consensus

  • Acts as a resource for colleagues with less experience; may lead projects with manageable risks and resource requirements

  • Experience with database and direct marketing tools (e.g. Marketo, Salesforce)

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

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Equal Employment Opportunity: 
Equinix is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

(US Applicants)

Please click here to see the “EEO is the Law” poster and supplement.

Please click here to see our EEO Policy Statement.

Please click here to see our Pay Transparency Policy Statement.