Senior Director, Product Enablement and Sales Activation
Senior Director, Product Enablement and Sales Activation
- JR-156309
- Hybrid
- Redwood City
- Dallas
- Marketing
- Full time
Who are we?
Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.
Job Summary
Reporting to the VP, Product Marketing, this global leader of Product Enablement and Sales Activation will be accountable for driving revenue growth by developing and executing a comprehensive go-to-market strategy across all sales channels. Reporting to Executive Leadership, the role will strategically align product enablement, sales activation, and regional marketing teams to accelerate market expansion and sales performance across the Americas, EMEA, and APAC regions.
Responsibilities
Global Sales Activation
Design and implement a global sales activation strategy that directly supports and accelerates revenue generation
Create end-to-end content and tools that enable direct, indirect, and technical sales teams to effectively sell and compete
Develop a closed-loop feedback mechanism to continuously improve sales effectiveness
Working closely with the global Go-To-Marketing at RevOps teams, will track, measure, and optimize sales activation program performance
Regional Marketing Leadership
Lead product enablement teams across three regions (AMER, EMEA, APAC)
Develop and execute high-impact regional marketing strategies that support field marketing and sales objectives
Assist global events and digital campaigns to maximize lead generation and brand awareness
Ensure consistent messaging and positioning across regional teams
Drive regional market expansion through targeted marketing plays
Content and Enablement Strategy
Design compelling content assets including customer stories, competitive battlecards, and sales playbooks
Establish robust content governance frameworks ensuring consistency, quality, and brand compliance
Create strategic content that supports the entire sales cycle from lead generation to closing
Leverage data and analytics to optimize content strategy and performance
Customer and Field Engagement
Build deep relationships with field sales teams and key customers
Translate market insights and customer feedback into actionable sales strategies
Serve as a critical bridge between product, sales, and customer needs
Develop market intelligence that informs go-to-market approaches
Presentation and Communication
Deliver high-impact presentations to C-suite executives and key stakeholders
Represent the company at major industry conferences and events
Communicate complex strategies with clarity and strategic vision
Convert technical capabilities into compelling business narratives
Leadership and Team Development
Provide strategic direction to product enablement and sales activation teams
Develop succession plans and individual development strategies
Manage team performance, including hiring, development, and talent management
Foster a high-performance culture of collaboration and innovation
Qualifications
20+ years of professional experience
Minimum 12 years in progressive product enablement leadership roles
Proven track record in driving sales activation in technology or enterprise software
Bachelor's degree required; advanced degree preferred
Extensive experience in high-growth technology companies
Core Competencies
Strategic sales enablement expertise
Advanced content strategy and marketing skills
Exceptional leadership and team development
Data-driven decision-making
Complex communication and storytelling abilities
Cross-functional collaboration
Impact Metrics
Increase sales pipeline in target verticals
Improve sales win rates across new and existing markets
Enhance qualified lead generation from marketing campaigns
Optimize sales team productivity through enablement tools
Preferred Background
Proven success in product marketing leadership roles within technology companies known for sophisticated go-to-market strategies and complex enterprise solutions
The targeted pay range for this position in the following location is / locations are:
United States - Redwood City Office GHQ : 269,000 - 403,000 USD / Annual
United States - Dallas Infomart Office DAI : 224,000 - 336,000 USD / Annual
Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.
The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.
Equinix Benefits
As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.
Employee Assistance Program: An Employee Assistance program is available to all employees.
US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.