Senior Business Systems Analyst, Marketing

Responsibilities

• Analyze requirements to determine appropriate solution designs considering capabilities, limitations, and design trade-offs

• Understand complex business processes and data flows and make recommendations for optimization and improvement

• Hands-on experience w/Openprise, Marketo and SFDC: system setup, configuration, development, administration, debugging and troubleshooting (OP Jobs, Smart/Trigger Campaigns, Programs, Assets, Integration configuration for connected apps, Lead, Contact Field Mgmt, Process Builder, etc)

• End to end ownership across multiple cross-functional projects

• Build productive relationships with a global IT team, including BSAs, developers & DBAs

• Support the evaluation, design and architecture of the Marketing & Sales Technology Stack

• Understand the full Lead lifecycle, and design solutions that interface with Openprise, SFDC, Terminus, Campaign Automation Tools, and data orchestration platforms

• Drive a cross-functional and integrated approach to Marketing within Equinix

• Translate business requirements into system solutions

• Analyze and determine application and interface solutions

• Design and develop complex reports as needed

• Drive and execute functional design, testing, change management and end user acceptance for projects and enhancements as needed

• Interface with relevant teams to support day-to-day systems and interfaces issues related to existing application solutions

• Suggest best practices and opportunities for improvement through automation or simplification

• May perform other duties as assigned

Requirements

• Bachelor’s Degree in Information Systems or equivalent

• 7+ years’ experience in an admin, developer or Business Systems Analyst role supporting Openprise/Marketo and/or Salesforce

• Current Marketo certifications plus

• Strong analytical skills in analyzing complex problems, processes, and systems to propose solutions

• Deep understanding of Lead, Campaign and Account based Marketing processes  

• Good understanding of related business processes like lead conversion, sales lifecycle, contact management in order to support impact analysis and design for proposed solutions

• Design and implementation experience with Marketo & Openprise

• Experience with utilizing smart campaigns, programs, assets and debugging errors within Marketo

• Experience with SFDC configuration, setup and administration a plus

• Experience with Marketo & Salesforce platform integrations (inbound/outbound) using the REST/SOAP APIs, Web Services, Data Loader

• Ability to document interfaces and data flows

• Excellent written/verbal communication skills

• Ability to effectively manage confidentiality of information

• Ability to quickly learn new systems, processes, and technology