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Senior Business Systems Analyst, Marketing

 

Senior Business Systems Analyst, Marketing

  • JR-127776
  • Frisco
  • Information Technology
  • Full time
Senior Business Systems Analyst, Marketing

Equinix is the world’s digital infrastructure company, operating 200+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 70+ consecutive quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,000+ networks and 3,000+ cloud and IT service providers in 27 countries spanning five continents.  

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success. 

Responsibilities

  • Analyze requirements to determine appropriate solution designs considering capabilities, limitations, and design trade-offs

  • Understand complex business processes and data flows and make recommendations for optimization and improvement

  • Hands-on experience w/Openprise, Marketo and SFDC: system setup, configuration, development, administration, debugging and troubleshooting (OP Jobs, Smart/Trigger Campaigns, Programs, Assets, Integration configuration for connected apps, Lead, Contact Field Mgmt, Process Builder, etc)

  • End to end ownership across multiple cross-functional projects

  • Build productive relationships with a global IT team, including BSAs, developers & DBAs

  • Support the evaluation, design and architecture of the Marketing & Sales Technology Stack

  • Understand the full Lead lifecycle, and design solutions that interface with Openprise, SFDC, Terminus, Campaign Automation Tools, and data orchestration platforms

  • Drive a cross-functional and integrated approach to Marketing within Equinix

  • Translate business requirements into system solutions

  • Analyze and determine application and interface solutions

  • Design and develop complex reports as needed

  • Drive and execute functional design, testing, change management and end user acceptance for projects and enhancements as needed

  • Interface with relevant teams to support day-to-day systems and interfaces issues related to existing application solutions

  • Suggest best practices and opportunities for improvement through automation or simplification

  • May perform other duties as assigned

Requirements

  • Bachelor’s Degree in Information Systems or equivalent

  • 7+ years’ experience in an admin, developer or Business Systems Analyst role supporting Openprise/Marketo and/or Salesforce

  • Current Marketo certifications plus

  • Strong analytical skills in analyzing complex problems, processes, and systems to propose solutions

  • Deep understanding of Lead, Campaign and Account based Marketing processes  

  • Good understanding of related business processes like lead conversion, sales lifecycle, contact management in order to support impact analysis and design for proposed solutions

  • Design and implementation experience with Marketo & Openprise

  • Experience with utilizing smart campaigns, programs, assets and debugging errors within Marketo

  • Experience with SFDC configuration, setup and administration a plus

  • Experience with Marketo & Salesforce platform integrations (inbound/outbound) using the REST/SOAP APIs, Web Services, Data Loader

  • Ability to document interfaces and data flows

  • Excellent written/verbal communication skills

  • Ability to effectively manage confidentiality of information

  • Ability to quickly learn new systems, processes, and technology

 

At Equinix, we’re tasked with leading in the communities we serve — and doing our part to help keep our communities and our teams safe. Our #IamSafeIBelongIMatter culture transcends and informs all we do. In alignment with our culture, Equinix has implemented a vaccine or test policy that requires employees to show proof of full vaccination or get tested regularly to work onsite in an IBX or office. 

 

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you need assistance in applying for an open position, you may send an email to Staffing@equinix.com.  Please provide your contact information and let us know how we can assist you. 

 

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability. 

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Equal Employment Opportunity: 
Equinix is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

(US Applicants)

Please click here to see the “EEO is the Law” poster and supplement.

Please click here to see our EEO Policy Statement.

Please click here to see our Pay Transparency Policy Statement.