Product Manager, Adoption & Growth

Equinix is the world’s digital infrastructure company, operating 245+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

At Equinix, we help the world’s digital leaders scale with agility, speed the launch of digital services, deliver world-class experiences, and transform people’s lives. Our culture is based on collaboration and the growth and development of our teams.  

We hire hardworking people who thrive on solving challenging problems and give them opportunities to hone new skills, and try new approaches, as we grow our product portfolio with new software and network architecture solutions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.

Job Summary

As Product Manager, Adoption & Growth, you will serve a critical role as an individual contributor, a key domain expert and thought leader, and you will spearhead and implement opportunities for driving growth across our platform.

You will report to the Director of Product Management – Self-Serve at Equinix Metal.

Responsibilities

• Be an authority on Product-Led Growth (PLG): you will be a subject matter expert on a paradigm new to many. People will see you as an authoritative figure where your mission will be to drive initiatives that ultimately make everyone’s job easier while delighting our customers

• Facilitate PLG collaboration across departments: PLG takes a village and involves a cross-collaboration among Marketing, Customer Success, Product, Engineering, and Sales. You will play a critical part in being alternatively a liaison, a facilitator, a listener, a partner, and a visionary for each of those departments

• Own leading indicators supporting north star metrics: you will play a foundational role in driving our north star metrics. By breaking those down into actionable KPIs, you will be able to prioritize opportunities after assessing corresponding impact and effort

• Prioritize initiatives for impact: you will derive success by improving the leading indicators you can directly act upon. Through relentless focus and prioritization, you will double down on the signal and ignore the noise

• Design, test, learn, and iterate by constantly experimenting via A/B testing and Pre-Post, you will generate invaluable learnings to fuel our growth to the next level. You’re embarking on an epic adventure that will transform our company

• Integrate key tooling and instrumentation: because we’re as good as our data, you will play a critical part in keeping our product analytics tooling and reporting top notch and within budget

• Build our Lab experience: you will oversee the foundation of our self-serve journey where users come to experience a new feature, get to their aha moment, and ultimately adopt that feature. That new experience is the catalyzer of our PLG motion

• Own in-product user engagement features: you will oversee our tooling and processes to interact with our users as they familiarize themselves with our platform

• Onboard and educate customers: you will play the role of a product specialist by ensuring that the relevant prospects experience our unique value proposition in the shortest amount of time. To do so, you will provide differentiated value to our users as soon as they sign up. You will also focus on the capabilities necessary to unlock in-product learnings, collect and share best practices to educate our new customers

• Develop predictive user assistance capability: you will identify patterns associated with customers who can get lost during their onboarding journeys and fix those bottlenecks in a strategic way

Qualifications

This is an entrepreneurial role that requires strategic, analytical, and creative skills; a deep understanding of and passion for the emerging domain and practice of “product led growth”, especially within enterprise / B2B oriented technology platforms is a must. Additionally, given that this role is an emerging practice at Equinix, the role will require extreme comfort navigating complex and evolving organizational boundaries, building alignment and support across multiple teams over which you’ll have little or no authority. Instead, you’ll be expected to evangelize and convince others of the value inherent in the models and systems for which you’ll advocate using data and clear business logic. You have fully embraced the concepts of empowered product teams and the product manager’s role within that team structure, sourcing ideas and solutions to challenging problems from a myriad of different sources, and then efficiently exploring which of those ideas should be pursued alongside key members of your product team.

The ideal candidate will have the ability to operate at all levels, and switch gears quickly - helping to set the objectives and discipline roadmap at a leadership level, shift into execution mode when opportunities are identified, and ultimately drive impact. You should apply to this role if you are:

• 5+ years of experience in product management in Xaas; IaaS strongly preferred

• Bachelor's degree required; MBA preferred

• Experienced applying product data and analytics to understand and solve real business challenges

• PLG expert with metrics demonstrating successful outcomes from driving experiments across acquisition, activation / engagement, adoption, retention, resurrection, and monetization

• Deep experience with experimentation (A/B testing and Pre-Post)

• Expert in Excel, analyze data sets, modeling, etc

• Experienced with tools like PowerBI, Tableau, etc

• An experienced product manager, able to engage with a wide array of internal and external stakeholders to understand their needs, business challenges, and triggers to effectively de-risk the investments the company chooses to make

• An experienced project manager, able to organize work streams and enable others to thrive

• Driven, with a strong sense of ownership and an entrepreneurial spirit

• A natural public speaker and community builder; A facile and proactive communicator across various mediums

• An attentive listener that can identify opportunities, and lead teams towards aligned action

Critical Success Factors:

• Demonstrate humility

• Ability to navigate complexity, ambiguity

• Data-driven

• Possess endless curiosity

• Natural evangelist

The targeted pay range for this position in the following location is / locations are:

• California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state:  $98,000 to $175,000

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.

NON-SALES ROLES

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Company benefits for the U.S. are subject to eligibility requirements and include Medical, TeleMedicine, Dental, Vision, Life and AD&D insurance, 401K, leave of absence and disability benefits, paid time off, holidays, and more.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you need assistance in applying for an open position, you may send an email to Staffing@equinix.com. Please provide your contact information and let us know how we can assist you.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.  (Equal Opportunity / AA / Disabled / Veterans Employer (U.S.)).