Equinix is the world’s digital infrastructure company, operating 220+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

At Equinix, we help the world’s digital leaders scale with agility, speed the launch of digital services, deliver world-class experiences, and transform people’s lives. Our culture is based on collaboration and the growth and development of our teams.

We hire hardworking people who thrive on solving challenging problems and give them opportunities to hone new skills, and try new approaches, as we grow our product portfolio with new software and network architecture solutions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success

Job Summary: The Principal Product Marketing Manager is primarily responsible for the rollout, adoption, support and success of Equinix Metal in the Americas region.  Specific key responsibilities include:

• Lead the creation with product, sales and marketing the go-to-market strategy and product marketing execution plan for the region

• Provide business development coverage to support longer term opportunities (e.g., >6 months)

• Equip and enable sales readiness to position the full value of the product within the content of solutions and the Platform Equinix

• Serves as the product champion, giving the product a voice within the region 

Responsibilities

Go-to-Market

• Manage the execution of regional and global product marketing go-to-market strategy and plans, in conjunction with core product, business development, vertical marketing, partner marketing teams

• Accountable for end-to-end product launch activity 

• Contributes to the development of global product positioning and messaging that establishes the need for Equinix products in the market and differentiates them against the competition and substitutes 

Product

• Responsible for communicating the product strategy, vision and roadmap to the region

• Capture the voice of the customer and feedback from customer facing sales and support organizations to help guide future feature functionality investment decisions

• Act as regional expert on the Competitive Landscape, keeping the organization abreast of adjacent technologies and evolving threats 

• Identify and prioritize markets for future product investment including business case preparation  

Business Development

• Work with AMER BD and sales in support of strategic longer term (i.e., > 6 months) opportunities 

• Work with regional presidents and sales management to develop and drive targeted sales, partner enablement programs

• Participate in regional customer advisory boards and other forums, provide actionable insight as needed to drive positive change in the performance of our products in region

Evangelize & Orchestrate

• Coordinate with global product marketing, product management and sales readiness teams to ensure the sales organizations are equipped and enabled to effectively position and sell the value of the product

• Support regional customer meetings, public speaking opportunities, analyst briefings, partner forums as a product SME

• Ensure smooth handover of new products and services from product development to the regional marketing, sales and sales support teams

Qualifications

• 10+ years with Business or Technology focus, with at least 5 years in product marketing or business development experience

• Product management and Product marketing experience gained from IT/Telco MNC’s (experience of cloud connectivity, network & server virtualization ideal); Experience in high-growth business sectors

• Market expertise in Cloud Networking, SDN, Network Virtualization, Containerization, Compute and Storage

• Ability to analyze complex business issues, identify, design & implement effective practical recommendations

• Deep customer-facing and market-facing experience

• Proven ability to build strong working relationships with Marketing, Sales Leadership and Country Managers; 

• Sets high personal standards and is goal oriented

• Effective communications skills, both verbal and written

• Able to operate in a performance driven organization

• Leadership of highly visible programs with proven project management skills

• Technical and/or business degree

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