Partner Marketing Manager

Equinix is the world’s digital infrastructure company, operating 245+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 70+ quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,000+ networks and 3,000 cloud and IT service providers in 32 countries spanning six continents.  

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success. 

Job Summary

Based in Paris, this role is responsible for working with focus partners overseeing the development and execution of Partner marketing plans in support of driving brand preference with partner sellers and driving demand generation.  In addition, the role will work closely with Field Marketing and Programs Marketing teams to integrate partners into their demand generation plans to help fuel bookings growth.  In addition to activities in France, the role will also support selected EMEA and Global partner marketing activities.

The Partner Marketing Manager reports directly to the Director of EMEA Partner Marketing but is an extended team member of the Field, Programs & Alliances Marketing teams as well as the French Partner and Direct Sales Teams.  The role will work alongside a talented group of partner marketers who are consistently recognized for their marketing excellence and demonstration of Equinix values.

Responsibilities

• France Partner Marketing Alignment: Be the point of contact for global and regional prioritized partners in France, working alongside field & programs marketing to drive pipeline

• Marketing Strategy & Plan: In collaboration with key partners, develop a strong marketing strategy in support of country objectives

• Marketing Execution: Enable partners to build online, offline and social media activities with sales programs to maximize marketing effectiveness by optimizing execution on activities for maximum ROI in generating leads for deal-registration and pipeline creation

• Liaise with Corporate Marketing teams: Work closely with the Global Partner Engagement team, PR, Social Media, Creative Services, Field/Product Marketing teams to leverage their programs with target partners

• Developing and delivering highly targeted prospect pursuit plans in partnership with Field Marketing

• Champion of tools: Proactively promote adoption of tools such as Equinix’s Partner Central Portal, Marketing Demand Center, Partner Directory and Marketplace to partners

• Marketing Mix: Test and try new marketing tactics that drive preference with sellers and drive demand generation with end users including tactics such as social, digital, brand, PR, and videos

• Content development: Assist partners with building their Joint Value Propositions, Sales Enablement & Customer content

• Align with Stakeholders: Collaborate closely with local Partner Sales & Technical team members to understand their account objectives and align on marketing activities

• Budget Management: Manage marketing funds and budget

• Reporting: Track and report on activities on a quarterly basis including results, budget, leads and bookings

• The successful candidate will also participate and sometimes lead EMEA or global level partner marketing projects and activities, such as Partner Awards, Partner Forums, etc

• The role will be based in a normal office environment with travel c25% to other Equinix Offices and Partner Office locations

Qualifications

• Proven experience preferred in B2B IT/telecoms, hi-tech company with experience working in a partner marketing role

• Marketing expertise: Track record of executing mix of marketing activities with Cloud, Technology & Reseller Partners such as: Enablement and Demand Gen Webinars, LinkedIn campaigns, Content Syndication, Highly targeted customer events, Thought Leadership campaigns

• Strong digital marketing skills with demonstratable skills and experience with Account Based Marketing

• Great at relationship building: With lots of cross functional stakeholders to engage with, strengths in proactively building relationship is a must

• Effective communicator and collaborator: Comfortable working in matrix environments, quickly build trusts with remote teams and works to ensure others' success

• Self-starter, inspires others around them, can lead several initiatives at once, detail-oriented, agile, brilliant communicator, strong collaborator

• Fluent in English and French

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, colour, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.