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Marketing Manager

 

Marketing Manager

  • JR-120416
  • Seoul
  • Marketing
  • Full time
Marketing Manager

Who are we? 

Equinix is the world’s digital infrastructure company, operating 200+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 70+ consecutive quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of nearly 10,000 companies, including 1,800+ networks and 2,900+ cloud and IT service providers in over 26 countries spanning five continents.  

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success. 

  • Manager, Field Marketing – Korea

Are you looking to be at the forefront of digital transformation by being part of a company that provides flexibility, scalability and connectivity to its 9500+ customers across 5 continents? Is your Marketing background based on helping businesses grow through integrated marketing, effective team management and strategic marketing?

Equinix has an opportunity for an experienced Marketing Manager, based in Seoul Korea, with responsibility for the creation and execution of Equinix Korea’s marketing strategy with the aim of driving and achieving aggressive revenue growth targets. This will be achieved by focusing on lead generation, sales and partner enablement and brand awareness. As a global player, Equinix connects the world’s leading businesses to their customers, employees and partners inside the most interconnected datacentres. With our state of the art data centres in markets across the Asia Pacific, Equinix is where companies come together to realise new opportunities and accelerate their business, IT and cloud strategies.

What is the role about?

As Marketing Manager Korea, you will be a central member of the Korea management team contributing to overall sales and marketing strategy. In addition, you will act as glue between the Global and APAC Marketing organizations and the local sales team.


You will be responsible for the localization and implementation of global marketing programs in Korea in order to generate inbound and outbound quality leads and support the Korea sales team through fully integrated campaign orchestration (via market segmentation, digital marketing & event, advertising, database development, social media, PR, channel marketing.) This includes Customer Acquisition Programs and Customer Retention and Key Account Programs.


The role will require you to create and execute a local marketing plan in support of global, APAC and Korea-specific programs that delivers a localized approach working directly with the Sales Managers in each vertical.

Additional elements to the role are:

  • Identify, plan and measure ROI for key activities through a closed loop marketing process.  
  • Work in close conjunction with the APAC Programs team to represent the Korea market requirements for programs which include customer retention, acquisition and existing customer growth
  • Work in close conjunction with the APAC Programs team, vertical subject matter experts and Korea sales and leadership team to identify and target select key accounts for acquisition or where it is deemed there is substantial potential for growth 
  • Roll out highly targeted marketing programs to these organizations to encourage strategic engagement with Equinix. Plan and execute high impact product/solution/service launches within the Korea geography.
  • Work in collaboration with the APAC Central Marketing functions to ensure the delivery of assets and activities for the Korea market. These functions include PR, Marcoms, digital/web, brand.
  • Work closely with the Korea sales teams, Leadership team, APAC Marketing Ops and APAC Sales Ops to measure/track lead performance accurately using Marketing Automation and CRM tools (Marketo, SFDC)
  • Manage the spend of the Korea Marketing budget appropriately across the year to achieve the Korea Marketing objectives

Your Profile:

  • You have 10 years’+ field marketing experience with a B2B technology, software, technology services, telco, hardware or similar organization, ideally with a high value service or product.
  • Proven experience in effective planning, executing and tracking lead generation activities and working closely with sales teams to drive lead conversion. Specific experience required in closed loop marketing process (e.g. Marketo and SFDC).
  • You have excellent and effective communications skills, both orally and in writing with strong coaching and people management skills
  • Ability to think strategically but willingness to 'get hands dirty' as part of a team.
  • Comfortable with levels of role and program ambiguity associated with high growth environments
  • Solid track record in field marketing with mix of corporate and entrepreneurship background is an advantage
  • Able to operate in a performance driven organization
  • Culturally aware and adept at working across multiple geographies
  • Fluent in English and Korean language  

Are you interested? We are interested in learning more about you. 

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Equal Employment Opportunity: 
Equinix is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

(US Applicants)

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