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Field Marketing Senior Specialist

 

Field Marketing Senior Specialist

  • JR-128113
  • Mascot
  • Marketing
  • Full time
Field Marketing Senior Specialist

Are you looking to work in one of the world’s fastest growing tech companies? 

Equinix is looking for a capable and experienced marketing expert to work on its go2market activities for Australia. This person will report directly to the Marketing Lead out of Asia (based in Singapore). 

Who are we? 

As the world’s infrastructure company, Equinix powers global digital leaders through the power of interconnection: the ability to connect in many ways to the many customers, partners and geographies they need to accelerate business performance and craft new opportunities. Equinix is a platform for innovation, growth and leadership. 

We facilitate more than 380,000 connections among our 9,000+ customers, making us the leading global interconnection platform. We enable our customers to access all the right places, partners and possibilities they need to accelerate advantage.

The Role 

The Marketing Senior Specialist will serve as one of the primary liaisons between the Sales and Marketing teams. They will lead and implement digital acquisition and demand generation campaigns/ events to accelerate the sales cycle for prospective clients as we look to increase market share growth. This candidate will be a key point of contact for local AU key influencers and decision makers.  partners. 

The candidate will run the end-to-end lead flow process from Marketing through to Sales in order to improve lead conversion rates for the region. 

They will complete rolling plans across online and offline channels, target verticals, and metros in alignment with sales and to agreed targets and objectives (marketing vehicles and tactics used will include targeted programs, ABM, tradeshows, events, digital marketing, contact acquisition, integrated campaigns, webinars, content syndication and content development). 

The candidate will monitor campaign effectiveness, and report success via key metrics (i.e. MQL, TDMs engaged, conversions). They will collaborate with the broader marketing team to support cross-function cohesion and team effectiveness. They will find ways of utilising regional and global marketing resources to address local market needs without activating large budgets. 


The successful employee will be innovative and proactive in presenting new insights to improve processes, campaigns and results will be encouraged alongside the measurement of key metrics and use of analytics in evaluating campaign performance. 

To be successful in this role you will; 

  • Have 5+ years B2B tech marketing or agency experience with degree or equivalent. 
  • Be highly motivated with the ability to work in a high-energy and fast-paced environment. 
  • Have high levels of accountability and attention to detail. Excellent interpersonal skills is a requirement and the ability bring new insights whils handling multiple tasks to strict timelines. 
  • Be able to work both independently and as part of a team. Have some experience working with remote teams. 
  • Have excellent communication skills 
  • Be experience with the following is a benefit, but not essential – 
  • Market to, SFDC, CAT, LinkedIn campaign management, Google Adwords. 
  • Be self-motivated, resourceful, and able to prioritise. 
  • Be technically savvy and eager to learn. 

What we offer 

The opportunity to leave your mark on a company that is growing quickly and still manages to keep a pioneer spirit. We offer a superb opportunity to build and expand your experience in an international environment. This is a full-time office-based role in Sydney. 

You will be remunerated with a salary package including annual bonus, company shares and healthcare allowance. Our office has free, onsite parking and access to gym facilities and we regularly host social, community and employee wellbeing events. 

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability. 

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Equal Employment Opportunity: 
Equinix is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

(US Applicants)

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