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Field Marketing Manager

 

Field Marketing Manager

  • JR-126352
  • Santiago
  • Marketing
  • Full time
Field Marketing Manager

Equinix is one of the fastest growing data center companies, growing connectivity between clients worldwide. That’s why we're always looking for creative and forward thinking people who can help us achieve our goal of global interconnection. With 200 data centers in over 24 countries spanning across 5 continents, we are home to the Cloud, supporting over 1000 Cloud and IT services companies that are directly engaged in technological innovation and development. We are passionate about further evolving the specific areas of software development, software and network architecture, network operations and complex cloud and application solutions. 

At Equinix, we hire talented people who thrive on solving hard problems and give them opportunities to hone new skills, try new approaches, and grow in new directions. Our culture is at the heart of our success and it’s our authentic, humble, gritty people who create The Magic of Equinix. We share a real passion for winning and put the customer at the center of everything we do.

The Field Marketing Manager is part of an innovative worldwide team and the key marketing point of contact between the Sales leader - the Sales Team and the Global Marketing Organization. As a Field Marketing Manager you are responsible for designing and executing a successful marketing plan and budget for Chile and Peru, in alignment with local market objectives, global company positioning, and regional vertical strategies.

A locally customized blend of tactics will deliver on global and regional sales objectives and drive the success of Equinix’s cutting-edge global platform and commercial growth. This role requires great creativity, the ability to communicate effectively across varying organizational levels and teams, the ability to manage competing priorities, and exceptional project management skills.

What you will be doing

  • Develop and execute the local marketing plan, including all elements of the marketing mix and budget, including sales enablement programs, company brand awareness activities, channel promotions, events, marketing collateral, public relations, social media and web presence.
  • Leverage the regional and global functional expertise, as well as global programs and content.
  • Drive demand generation programs and develop additional lead nurturing activities to achieve lead goals with a balance of inbound and outbound marketing programs.
  • Ensure region marketing needs are effectively communicated to the global marketing organization.
  • Provide input to identifying in-region customer targets by vertical, drive sales plays, advise on how to customize/build playbooks and measure progress against targeted accounts and segments.
  • Manage local lead funnel by assessing lead quality through quantifiable program metrics/OKRs, engaging with sales team, guiding and accelerating lead movement thru the funnel, and drive sales SLA for leads and follow-up. Monitors Account Engagement as an OKR.
  • IBX (International Business Exchanges) marketing: launches, collateral and digital assets based on global product marketing guidelines, global inbound/outbound marketing and sales enablement activities.
  • Contact acquisition & development strategy for local market: by vertical, job role, target account, suspect/prospect/customer.
  • Delivers high impact product/solution/service launches within Chile and Peru considering the full marketing mix in alignment with Regional launch plans.
  • Supporting the communications strategy for Chile and Peru with AMER Comms and Social team.
  • Strives to include Partner in the majority of the Marketing Mix.
  • Success Metrics: MRR & TCV Pipeline contribution from marketing-generated leads; MQLs generated for in-region customers; MQL-SQL-Closed Won conversion rate; Account Engagement; program delivery OKRs, sales activities/participation in programs and utilization of tools, PR metrics, upsell/xsell metrics.

What you should have

  • 7+ years experience preferredT or network marketing experience preferred
  • BA or BS, marketing focus preferred
  • Advanced English
  • Familiarity with: Excel, PPT, marketing automation tools
  • Possesses an expert understanding of how to drive business and marketing through the sales channel to grow market share
  • Excels at cross-group collaboration
  • Strong project management skills, creative thinking and analytical ability
  • Demonstrated experience in working with partners driving pipeline and revenue,
  • Proven success developing business, marketing planning/analysis, opportunity identification and optimizing Return on Investment
  • Motivated self- starter who thrives on working in complex and challenging environments of a rapidly evolving business
  • Strong written and verbal communication


Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

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Equal Employment Opportunity: 
Equinix is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

(US Applicants)

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Please click here to see our Pay Transparency Policy Statement.