Director, Solution Marketing - Compute Solutions

Responsibilities

• Architect Equinix’s compute-centric solution plans, based on an understanding of target markets, buyers, the industry landscape, and key issues 

• Analyze potential market segments to determine which have a higher propensity to buy and whether the organization has the capability to deliver 

• Identify the key buyers for the solutions, develop buyer personas, and solidify understanding of buyer persona needs 

• Map products, services, and offerings from the internal organization, and potentially from external partners to market and buyer needs to create solutions 

• Conduct competitive analysis to understand where solutions may already exist and how to differentiate the new solutions 

• Identify the buying group for the solutions and map the buying journey process for the key buyers in the group 

• Build positioning and messaging for the solution and create a content strategy based on buyer behavior and preferences (e.g., white papers, brochures, social media, Web pages, online events) 

• Develop competitive comparison guide for use in positioning against like offerings from other organizations 

• Create the solution launch plan and the solution handbook and lead the launch and coordination efforts across external campaigns, communications and demand generation 

• Determine the best routes to market for the solution, internal or field sales, channel, or solutions partners, and/or ecommerce 

• Develop a launch plan to support both the solution’s commercial release as well as a growth plan to support its ongoing lifecycle management 

• Create a sales enablement plan and collaborate with a formal sales enablement function and/or sales operations for execution 

• Lead or assist in the creation of enablement content for direct and indirect sales resources (e.g., playbooks, battlecards, scripts, presentations, training modules, demos) 

• Create pricing models and facilitate the pricing decisions, or work with a central pricing team  

• Oversee the launch of the solution to the marketplace 

• Work closely with Partner Marketing, Product Management and Product Marketing 

• Participate in frequent interlocks with the following organizations

• Corporate marketing and communications, campaigns, demand center 

• Field marketing 

• Sales enablement, training, and operations 

• Business unit leadership 

• Channel management/marketing 

Qualifications

• Bachelor's degree in Marketing, Computer Science, or related field 

• Minimum of 5 years of product marketing and/or product management or sales experience within the hybrid/dedicated cloud solution space. Experience with DevOps practices and personas will receive prioritized consideration. 

• Collateral creation – Collateral creation will include joint white papers, solution briefs, web pages, battle cards, demonstrations, customer facing and sales facing presentations 

• Experience managing multiple concurrent projects and driving initiatives in a cross-functional environment  

• Excellent written and verbal communications including content creation through various mediums  

• Strong attention to detail and organizational skills  

Soft Skills

• A team player with the ability to cultivate strong working relationships. You can effectively communicate and collaborate cross-functionally with marketing, sales, customer success, product, and other departments

• Entrepreneurial self-starter able to connect the insights of research work to practical implications and outcomes

• Comfortable with ambiguity, have a bias for action, and are eager to make an impact

• Growth mindset and intellectual curiosity. You have a willingness to learn, flex into new areas, and continuously improve

• Ability to be agile, decisive, and flexible, and operate in a fast-paced and collaborative environment while following process

The targeted pay range for this position in the following location is / locations are:

• San Francisco, CA / Bay Area:  $172,000 to $308,000

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.

NON-SALES ROLES

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Company benefits for the U.S. are subject to eligibility requirements and include Medical, TeleMedicine, Dental, Vision, Life and AD&D insurance, 401K, leave of absence and disability benefits, paid time off, holidays, and more.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you need assistance in applying for an open position, you may send an email to Staffing@equinix.com. Please provide your contact information and let us know how we can assist you.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.  (Equal Opportunity / AA / Disabled / Veterans Employer (U.S.)).