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Director, Partner Marketing

 

Director, Partner Marketing

  • JR-126772
  • Redwood City
  • Dallas
  • Seattle
  • Marketing
  • Full time
Director, Partner Marketing

Equinix is the world’s digital infrastructure company, operating 200+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed. 

 

We are a fast-growing global company with 70+ consecutive quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,000+ networks and 3,000+ cloud and IT service providers in 27 countries spanning five continents.   

 

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.  

Job Summary: The Director, Partner Marketing is a key member of the leadership team, playing a critical role in the planning and execution of global partner marketing initiatives, strategies and activities for a variety of partner types.

 

Responsibilities

  • Nurture and coach a team of marketing professionals to help them achieve their full potential.

  • Set the strategy & priorities in service to driving preference with partner sellers and driving demand generation with customers.

  • Oversee the development of annual joint marketing plans, and associated budget required, that align to each partners strategy and account priorities.

  • Direct joint marketing initiatives focused on highly targeted outbound marketing and sales enablement with partners that result in attracting net new accounts and drive sales opportunity pipeline

  • Develop and execute globally relevant content and sales and marketing programs to impact global marketing reach.

  • Ensure partner plans deliver a diversified mix of social, PR, brand, digital, videos and in person tactics and work cross functionally to drive support of delivering on this mix.

  • Continuously pilot new enablement and demand generation programs and then broadscale the most effective programs across all partners.

  • Build strong relationships with partner sales leaders and their supporting functions.

  • Collaborate with field marketing and sales teams in the Americas, Asia Pacific and EMEA regions to identify customers and prospects to be pursued by targeted partners.

  • Regularly evaluate the effectiveness of key tactics to ensure they are driving partner lead and funnel conversion.

  • Drive lead management and inspection, prioritize and execute relationship development and funnel development activities.

  • Establish insight driven reporting mechanisms and appropriate cross functional forums to evaluate effectiveness of all funnel development efforts/programs and redirect resources as needed.

  • Work closely with the PR and Social teams to build annual communications plans that drive increased market exposure of partners and conduct quarterly reviews to assess effectiveness.

Qualifications

  • 10+ years or above relevant industry (telco/IT, data center) experience, some sales experience preferred

  • 10+ years management experience with a track record of leading a diverse team

  • Proven ability to work in a highly matrixed, global environment

  • Someone known as a marketing innovator and a change agent

  • Highly effective communicator who is also a strong influencer

  • Experience working in matrix environments; quickly builds trust with remote teams and works to ensure the success of others

  • Strong track record of demonstrated success in executing programs with direct sales organizations to generate funnel and accelerate sales momentum

  • Demonstrated experience and comfort level in using a highly metrics based approach to driving the Marketing agenda and evaluating ROI

  • Prior experience managing marketing budgets

  • Experience working in technology companies of various sizes and growth profiles and demonstrated ability to interact internally and externally with executive level management

  • Experience in public speaking and representing company at public events

  • Domain expertise in marketing, branding and lead generation strategies

  • Undergraduate degree preferred

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you need assistance in applying for an open position, you may send an email to Staffing@equinix.com.  Please provide your contact information and let us know how we can assist you. 

 

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability. 

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Equal Employment Opportunity: 
Equinix is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

(US Applicants)

Please click here to see the “EEO is the Law” poster and supplement.

Please click here to see our EEO Policy Statement.

Please click here to see our Pay Transparency Policy Statement.