Director, Paid Media
Director, Paid Media
- JR-148187
- Hybrid
- Toronto
- London
- El Segundo
- Redwood City
- Denver
- Atlanta
- Chicago
- New York
- Frisco
- Ashburn
- Marketing
- Full time
Who are we?
Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
Job Summary
Leads the Digital Marketing function and directs a multi-discipline management team that is responsible for driving the right audience to Equinix digital properties and converting prospects into the lead funnel through a defined user journey and experience.
Responsibilities
Lead global media strategy and planning across various platforms, including paid search, social, display and digital advertising to drive brand awareness, lead generation and customer acquisition for both Enterprise and Mid-Market segments
Drive acquisitions and upsell campaigns, optimizing across all stages of the user journey and delivering predictable, reliable ROI from marketing investment to drive growth
Own and manage the paid media budgets, ensuring efficient allocation of resources across channels. Monitor performance and continuously optimize campaigns for maximum ROI
Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns, providing regular reporting and insights to senior leadership on KPIS and campaign outcomes
Monitor industry trends platform changes and new ad technologies to keep company ahead of competitors and ensure campaigns are utilizing the latest best practices and innovations in paid media
Qualifications
12-15+ years experience in managing paid media media campaigns in B2B technology companies, with a strong background in paid search, social and display advertising with a focus on lead gen and customer acquisition for both Enterprise and Mid Market
7-8 years experience leading a team of media strategists and planners
Very skilled at analyzing campaign data, identify trends, and make data-driven decisions to optimize performance and drive business results. Proficiency with analytics tools
Ability to communicate complex performance data and marketing strategies effectively to stakeholders at all levels, including senior leadership
Extensive experience of planning and executing global, regional and localized campaigns at scale; skilled in applying audience insights, segmentation, persona targeting and integrating propensity models
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
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