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Digital Marketing Program Manager

 

Digital Marketing Program Manager

  • JR-130801
  • Redwood City
  • Marketing
  • Full time
Digital Marketing Program Manager

Equinix is the world’s digital infrastructure company, operating 240+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 79+ quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,000+ networks and 3,000 cloud and IT service providers in 32 countries spanning six continents.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.

Job Summary

Executes efficient, effective inbound programs/campaigns across paid and earned digital media channels to promote products or services and drive traffic to owned media in order to generate awareness and demand.

Responsibilities

  • Search Engine Marketing - Executes tactics against paid search strategy and assists in search strategy development Search Engine

  • Search Engine Optimization - Collaborates cross-functionally and across subject areas to help optimize web pages for organic search

  • Produces keyword analysis to identify topics to optimize or develop content against

  • Collaborates with Brand team to support execution of awareness campaigns

  • Places tracking pixels, campaign tags, code snippets to measure/track traffic and conversions from traffic sources

  • Defines, tracks, analyzes, and reports on metrics and analytics to understand reach, engagement and conversion

  • Across all functions, identifies and communicates improvements to tracking process

  • Collaborates with Social and Regional teams on ways to optimize and attract more inbound traffic and increase conversions

  • Assists in creating a paid media digital strategy

  • Interprets internal/external business challenges and recommends best practices to improve products, processes or service

  • Leads others to tackle complex problems; uses sophisticated analytical thought to exercise judgment and identify innovative solutions

  • Communicates difficult concepts and negotiates with others to adopt a different point of view

Qualifications

  • 5+ years of proven digital marketing experience

  • Bachelor's degree preferred

  • Demonstrated technology company experience

  • Strong experience with analytics tools, trend analysis and creating programmatic recommendations to increase digital marketing campaign effectiveness

Equinix is an Equal Employment Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. (Equal Opportunity / AA / Disabled / Veterans Employer).

                                 

View additional Equal Employment Opportunity information here.

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Equal Employment Opportunity: 
Equinix is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

(US Applicants)

Please click here to see the “EEO is the Law” poster and supplement.

Please click here to see our EEO Policy Statement.

Please click here to see our Pay Transparency Policy Statement.