Equinix is the world’s digital infrastructure company, operating 200+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.
We are a fast-growing global company with 71+ consecutive quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of nearly 10,000 companies, including 1,800+ networks and 2,900+ cloud and IT service providers in over 26 countries spanning five continents.
This position is responsible for optimizing marketing performance management, related systems and tracking capabilities, enabling insights and reporting aligned to our Equinix Strategy. You will play a critical role in developing and optimizing our strategy for account-based marketing systems and techniques.
Works to achieve global and regional alignment to corporate strategy on performance management, marketing technology and process improvements
Contributes to a nimble and data driven decision making culture developing and refining regular reporting and diagnostic analytics to refine and improve marketing performance
Guides stakeholders and colleagues, leveraging marketing automation capabilities, in carrying out continual marketing performance improvement cycles
Lead Generation Strategy and Lead Management
Provides insights on lead management performance and outline areas for improvement based on diagnostics. Monitor and regularly report key trends, data and insights to relevant stakeholders
Leverages and share best practices to improve lead performance
Streamlines marketing and sales alignment on handoffs and related SLAs to improve overall lead management performance
Engagement Analytics and Insights
Monitors and analyzes marketing reports and dashboards to optimize lead flow process and revenue impact, support the lead lifecycle for Americas
Tracks key metrics, identify and communicate trends
Proactively identifies gaps and opportunities, share insights across region based upon analysis of data
Marketing Technology and Processes
Is the global CRM (Marketo+) technical subject matter expert, driving and accelerating prospect and customer marketing initiatives by overseeing the execution of Equinix’s automation and technology processes
Utilizes understanding of integrated marketing technologies to automate, optimize and streamline workflows and processes as they mature over time
Manages global vendor and production agencies to support effective delivery of campaign services among consuming stakeholder groups (global/regional/field marketing, ODT/sales)
Email Nurture Architecture Strategy
Oversees the definition and instrumentation of email campaigns, nurture programs and flows
Communicates and implements best practices from a lead funnel management perspective
Manages strategy to grow size of and quality of marketing contact data (prospect and customer) to enable effective customer segmentation and profiling aligned to go-to-market objectives
Monitors and reports on contact database health while managing database to meet global goals
7+ years’ experience in B2B tech marketing, marketing operations, or demand generation
Hands-on experience with CRM systems, strategy and SFDC integration
Hands-on Marketo experience in an advanced/admin capacity (lead scoring, customer lifecycle, CRM integration, lead nurturing, data normalization, 3rd party integration)
Strong understanding of marketing campaign reporting, diagnostic analytics, troubleshooting and campaign optimization
Experience organizing, analyzing and reporting on data from across multiple systems. Analytical skills to effectively understand and optimize performance.
Strong understanding of database health and database management best practices
Comfortable educating others, sharing information, and enabling teams to be more effective in their roles
Demonstrated project management experience
Ability to proactively think/act strategically
Ability to work as an individual contributor or with multiple stakeholders to meet goals
Excellent communication, collaboration and relationship building skills across key partners and stakeholders. Ability to drive consensus in a matrixed organizational structure
BA or BS degree or equivalent experience
Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.
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Equal Employment Opportunity:
Equinix is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.
Please click here to see the “EEO is the Law” poster and supplement.
Please click here to see our EEO Policy Statement.
Please click here to see our Pay Transparency Policy Statement.
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