Job Summary

We are seeking a seasoned Account-Based Marketing (ABM) Senior Manager to drive strategic 1:few and 1:many ABM initiatives across targeted global customer segments. This role will help scale our global ABM practice, partnering closely with regional field marketing teams, product marketing, brand and creative, digital, and analytics to develop and deliver impactful campaigns that drive up/cross sell opportunities, support engagement and pipeline goals. 

This is an exciting opportunity for a marketing professional who thrives in a collaborative, matrixed environment and has experience orchestrating integrated marketing strategies at scale. 

Responsibilities

ABM Strategy & Execution

• Design and execute global 1:few and 1:many ABM programs to engage key accounts and segments aligned with business priorities and strategic growth areas

Cross-Functional Alignment

• Partner with field marketing, product marketing, brand and creative, campaign operations, and digital teams to localize and activate ABM initiatives, ensuring consistent execution and messaging across regions

Campaign Development

• Create and manage integrated, multichannel ABM campaigns—leveraging email, digital, social, paid media, and web personalization—across the full customer lifecycle

Audience Targeting & Segmentation

• Use firmographic, technographic, and behavioral data to refine account selection, develop personas, and create relevant content experiences for target segments

Platform & Tools Integration

• Leverage Equinix’s martech stack—including tools like Market One, Salesforce, and Tableau—to execute campaigns and measure impact

Performance & Reporting

• Define KPIs, monitor campaign performance, and deliver regular reporting to key stakeholders. Optimize campaigns based on engagement, pipeline contribution, and ROI metrics

Content Personalization

• Collaborate with content and product marketing teams to tailor messaging and content offers based on audience insights and buying stage

Governance & Best Practices

• Contribute to the development and rollout of ABM playbooks, frameworks, and best practices that support global scalability and operational efficiency

Qualifications

• 8–10 years of B2B marketing experience, with at least 3–5 years focused on ABM or integrated campaign management

• Experience running global or regional 1:few and/or 1:many ABM programs within a large, matrixed organization

• Strong understanding of the enterprise customer journey, segmentation, and digital engagement strategies

• Proficient in using digital marketing and ABM platforms (e.g., Marketo, 6sense, Demandbase, Salesforce)

• Data-driven with strong analytical skills and experience reporting on campaign performance and marketing impact

• Excellent communication, stakeholder engagement, and project management skills

• Comfortable working across time zones in a highly collaborative, global environment