Field Marketing Senior Manager - Americas North East Territory

Equinix is the world’s digital infrastructure company, operating 200+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 70+ consecutive quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of nearly 10,000 companies, including 1,800+ networks and 2,900+ cloud and IT service providers in over 26 countries spanning five continents.  

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

The Field Marketing Sr. Manager is part of an innovative worldwide team and the key marketing point of contact between the Sales leader - the Sales Team and the Global Marketing Organization. As a Field Marketing Sr. Manager you are responsible for designing and executing a successful marketing plan and budget for the North East territory in the Americas, in alignment with local market objectives, global company positioning, and regional vertical strategies.

A locally customized blend of tactics will deliver on global and regional sales objectives and drive the success of Equinix’s cutting-edge global platform and region P&L. This role requires great creativity, the ability to communicate effectively across varying organizational levels and teams, the ability to manage competing priorities, and exceptional project management skills.

Responsibilities

• Develop and execute the local marketing plan, including all elements of the marketing mix and budget, including sales enablement programs, company brand awareness activities, channel promotions, events, marketing collateral, public relations, social media and web presence

• Leverage the regional and global functional expertise, as well as global programs and content

• Drive demand generation programs and develop additional lead nurturing activities to achieve lead goals with a balance of inbound and outbound marketing programs

• Ensure region marketing needs are effectively communicated to the global marketing organization

• Provide input to identifying in-region customer targets by vertical, drive sales plays, advise on how to customize/build playbooks and measure progress against targeted accounts and segments

• Manage local lead funnel by assessing lead quality through quantifiable program metrics/OKRs (Objective & Key Results), engaging with sales team, guiding and accelerating lead movement thru the funnel, and drive sales SLA for leads and follow-up. Monitors Account Engagement as an OKR

• IBX (International Business Exchanges) marketing: launches, collateral and digital assets based on global product marketing guidelines, global inbound/outbound marketing and sales enablement activities

• Contact acquisition & development strategy for local market: by vertical, job role, target account, suspect/prospect/customer

• Delivers high impact product/solution/service launches within the North East considering the full marketing mix in alignment with Regional launch plans

• Supporting the communications strategy with AMER Comms and Social team for driving awareness in the North East

• Strives to include Partner in the majority of the Marketing Mix

• Success Metrics: MRR & TCV Pipeline contribution from marketing-generated leads; MQLs generated for in-region customers; MQL-SQL-Closed Won conversion rate; Account Engagement; program delivery OKRs, sales activities/participation in programs and utilization of tools, PR metrics, upsell/xsell metrics

Qualifications

• Possesses an expert understanding of how to drive business and marketing through the sales channel to grow market share

• Excels at cross-group collaboration

• Strong project management skills, creative thinking and analytical ability

• Demonstrated experience in working with partners driving pipeline and revenue,

• Proven success developing business, marketing planning/analysis, opportunity identification and optimizing Return on Investment

• Motivated self- starter who thrives on working in complex and challenging environments of a rapidly evolving business

• Strong written and verbal communication

• IT or network marketing experience preferred

• Familiarity with Excel, PPT, marketing automation tools

• Bachelor's degree preferred with a focus in marketing

• 7+ years experience preferred

At Equinix, we’re tasked with leading in the communities we serve — and doing our part to help keep our communities and our teams safe. Our #IamSafeIBelongIMatter culture transcends and informs all we do. In alignment with our culture, Equinix has implemented a vaccine or test policy that requires employees to show proof of full vaccination or get tested regularly to work onsite in an IBX or office.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you need assistance in applying for an open position, you may send an email to Staffing@equinix.com.  Please provide your contact information and let us know how we can assist you.

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.