Channel sales blog

Power of helping other women

Mon, 25 Apr 2022 19:00:00 +0000

Jules Johnston, Senior Vice President of Global Channel Sales; sharing her thoughts on what it means to "Pay it Forward"

It starts with the culture

Inclusivity and support for all employees are core elements of the Equinix culture. As a result, we have formed several Employee Connection Network Groups, including the Equinix Women Leadership Network. This group nurtures employee development through education, sponsorship and advocacy. Regardless the stage of your career, networks like this can be incredibly valuable; providing both directional markers and ongoing encouragement.

The leaders at Equinix champion a woman's advancement. Equinix is committed to equal opportunities for all genders and this belief is evident in our recruitment efforts. It is also evident when you look at the amount of senior leaders at Equinix who are female; if you’re looking for role models, we have several that will knock your socks off!

Being the connector

In recent years, I’ve made a concerted effort to try to be a connector for women at work; I try and help them build community, particularly our new team members. By introducing talented female teammates to people outside our Global Channel Team, in varying departments, these women are quickly able to establish and grow their own networks within Equinix; they benefit from one another’s experiences.

I pay attention to group dynamics; if someone isn't participating as much as they could during our meetings, I wonder, "What is preventing this person from contributing freely?", "Do the not feel comfortable sharing their perspectives?" Through outreach and understanding, I strive to provide support and encouragement so they share their thoughts...more often than not, their ideas are far better than they realize!

Differentiate yourself by doing more

If the leadership path is one of interest, then it’s an area you should further develop -- study and expose yourself to key principles on that topic. Find a trusted mentor who can support your development. Volunteer for projects that allow you to practice those skills and have the opportunity to build a new muscle. Cross-functional stretch projects are an amazing way to obtain hands-on leadership experience as well.

Differentiate yourself by not only doing what is required but 'going above and beyond'. Consider contributing to projects that others might be reluctant to take on themselves ; think about how you might make an impact! Can you find a way to improve processes when not specifically asked to do so? Can you empower others to help unlock their full potential? Take ownership of challenges by finding solutions; this is a great way to define yourself as someone who returns energy to the system; it can be incredibly satisfying personally and professionally.

Most important point yet? Don't wait for a promotion to show your stuff. You never know when you’ll be in the spotlight, so start shining now!

Do you want to be a part of this type of supportive environment; a place where you and your ideas matter, then view our open roles today!

Positioning the Equinix Channel for Success

Mon, 25 Apr 2022 19:00:00 +0000

In a way that mirrors the evolving nature of our digital landscape, we are evolving our business at Equinix to meet changing customer and partner needs. With these changes, we are aggressively activating our channel, accelerating our vision and goals and inspiring a partner-first mindset at Equinix, with cross-functional, global channel alignment and accountability.

As the world’s digital infrastructure company, we provide a globally consistent platform of vendor neutral data centers with physical and virtual offers that are interconnected via our secure, software-defined Equinix Fabric™ which enables technology and industry ecosystems to blossom and scale. We have the most dynamic, interconnected ecosystem of nearly 10,000 companies within the industry’s largest global footprint of over 220+ data centers across more than 63 metros in 26 countries on 5 continents.

Our partners can leverage this ecosystem, expand their global reach and enhance their customer offerings through joint value alignment.

Changes to Equinix’s Global Channel Organization

For more than a year, we have been implementing organizational changes to drive better focus and consistency to reach our partner development goals. First, we announced a Global Channel Organization, which unified all channel sellers and the Global Channel Programs teams. I then moved into the senior vice president role of the organization to better align our people with our partner objectives and bring together our partner ecosystem across all regions. We also created a Channel Acceleration Council—a global cross-functional team—to establish a partner framework and prioritization that will help drive pro-channel decisions company-wide. Most, recently, we’ve welcomed three new vice presidents of channel sales: Orla Ni Chorcora (EMEA), Sophie Ben Sadia (Asia Pacific) and Kevin Thames (AMER).

The way forward: Listen first, then act

As we set out on this channel engagement evolution, we recognized that the most important contributing voices in the journey are the voices of partners themselves. So, before embarking on any process of change, first we listened. What we learned from that listening endeavour informed our Global Channel initiatives for 2021 and beyond.

One key finding is that our partners require a more consistent way to elevate their needs and concerns to the right organizations within Equinix. Partners specifically pointed to a need for a more standard set of tools—and a comprehensive supporting infrastructure—as essential for scaling operational engagement. That learning has been an important driver behind our initiative to deliver improved service and a uniform experience. Instead of running unique channel motion initiatives in different regions, we’ve combined our entire worldwide partner operations—including the partner-focused tools and support infrastructure.

For example, last year, we overhauled the Partner Central Portal to make it easier for partners to find the tools and resources they need to reach more customers. We’re continuing to evolve the portal into a digital destination of value. We recently introduced the Partner Direct Quoting (PDQ) tool, which creates budgetary quotes on our top products. Later this year, we’ll integrate marketing automation capabilities to help our partners drive demand and refresh our reseller directory to make it even easier to connect customers to the right Equinix partners with the competencies they need.

As partners rightly requested a better engagement process, our Global Channel effort took up the mission to be our partner’s advocate with our product groups. In the process, we’re moving the company to a partner-first product-development strategy with certification programs, partner-specific trainings and satisfaction assessment mechanisms—all intended to help our partners and their sales teams respond more quickly to new services, product offerings and sales opportunities.

Changes that will aggressively activate our channel

A crucial element of our changing business model is the growing emphasis on aligning with our partners. We are combining the value of Platform Equinix® with partner solutions to accelerate our customers’ journey to hybrid multicloud as the clear architecture of choice. We are making these changes to position Equinix and our partner ecosystem for success.

Our goals include:

Channel Growth—Channel accounted for more than 30% of bookings in Q1 2021, with 60% of this activity going into our enterprise vertical as the reach and relationships of our partners efficiently expand our addressable market. With that in mind, we have a stated goal from our CEO that, in the next few years, Equinix will do greater than 50% of our business through partners and we are well on our way.
Acceleration—We are aim to accelerate realization of our channel vision and goals by leading cross-functional decision-making alignment and accountability, and by perpetually inspiring a partner-first mindset at Equinix.
Services—We look to enable large organizations to sell more complete services inside of Equinix so that companies can take advantage of the hybrid multicloud ecosystem and the service providers who serve within that ecosystem.
Channel-Enabled Mindset—We look to shift to a longer-term, channel-enabled mindset in which new product offerings and services become standard company priorities.

How this evolution benefits our partners

All our efforts around consolidating partner and channel initiatives focus on this fundamental goal: to accelerate the adoption of Equinix and partner solutions by our mutual customer communities. We’re addressing this core objective by working to optimize partner communication and to enhance message consistency from our organization to the partner community. Our initiative to consolidate the partner champions—and elevate their collective voices within Equinix—is all about making communication simpler and more effective. That’s going to be critically important as we increasingly rely on strategic and channel partners to incorporate Equinix products and services into their own solutions. Making interaction with Equinix seamless for our partners and supporting their investments in integration with the Equinix platform is paramount.

It’s essential that we team with partners who can bring their own services and competencies into a solution. They span the gamut from resellers, system integrators, technology alliance partners, managed service providers to network service providers. The relationship with our partner community is symbiotic and our goal is to make that relationship as integrated and effective as possible.

Learn more about Equinix reseller and alliance partners.

See our global award-winning partners from 2020.

The original article was first published here.

Getting to know our new VP of Asia Pacific Partner Sales – Sophie Ben Sadia

Mon, 25 Apr 2022 19:00:00 +0000

Equinix recently announced the creation of a new Global Channel Organization to better align our partner objectives and bring our partner ecosystem together across all regions. Under the leadership of Jules Johnston, our Senior VP of Global Channel, we have welcomed three new vice presidents of channel sales: Sophie Ben Sadia (Asia Pacific), Kevin Thames (AMER) and Orla Ni Chorcora (EMEA)

In this Q&A series, Sophie Ben Sadia talks with Cindy Liu, Director of Partner Marketing in Asia Pacific, about the importance of joining forces with partners to leverage our powerful platform and trailblaze innovative solutions that create value added outcomes for customers.

Cindy Liu (CL), Sophie Ben Sadia (SBS)

CL: Sophie, please bring us up to speed on your career to date.

SBS: I joined Equinix in May this year, bringing more than 20 years leadership experience building high-performing sales, marketing and operations teams across various geographies. I was most recently Vice President, Channels & Alliances and the Edge Computing Leader, for Schneider Electric Secure Power Division for the Asia-Pacific, Middle East and Africa, Russia and South America regions. Prior to Schneider Electric, my last position was in Alcatel-Lucent Enterprise as Vice President of Sales for France Regions.

I am French and I am based in Singapore. I have lived in Asia for almost 12 years.

CL: What attracted you to Equinix?

SBS: There were three things that attracted me to Equinix. Firstly, Charles Meyers, our CEO, has put partners at the heart of our go to market strategy as a key part of Equinix’s growth engine. With an ambitious 50% target coming from the channel in the next few years, it is exciting for me to be a part of this journey.

The other factor was the culture fit. At Equinix, we strongly believe the culture determines our success. It is driven by our people who put customers at the center our company values, which we call the Magic of Equinix. One of the Magic values that really resonates with me is Find a better way, which aligns with my personal motto to challenge myself to strive for excellence and always have fun within the work by supporting each other and celebrating success.

And finally, I am a true believer in and I was very impressed by Equinix’s Future First sustainability strategy and commitment as the world’s digital infrastructure leader to harness the power of technology to create a more accessible, equitable and sustainable future. We are making good progress towards the sustainability goals as we strive to become the greenest place to operate with 100% clean and renewable energy and to be carbon neutral by 2030.

CL: Describe the importance of partners to Equinix?

SBS: Equinix is never the whole solution, we cannot do everything by ourselves. It is essential that we team up with partners who can bring their own services and competencies into a solution. The relationship with our partner community is symbiotic and our goal is to make that relationship as integrated and effective as possible.

With the digital transformation acceleration, our ecosystem is getting larger and richer. More digital leaders are seeing the impact of connecting to multiple ecosystems, including improving their value to end customers. We are very much complementing each other. For instance, our partners can tap into Platform Equinix® to deliver value added services to our joint customers.

CL: What do you love about working with partners?

SBS: Sustainability is also very much true for building long term collaboration, it is core to my philosophy with partners. Joining forces and collaborating to create innovative and sustainable solutions for our customers. And like any meaningful relationship, partnerships require patience, effort and commitment to build and nurture trust.

CL: What are some of your upcoming priorities for partners in the Asia-Pacific market?

SBS: We have two priorities in Asia-Pacific with our partners. The first is to increase awareness of all the changes within our partner community to show the extent of the support available. From the new team structure and new tools such as the Partner Direct Quoting tool, to products that are partner first.

The second is ensuring alignment with partners on our target opportunities such as the hybrid multicloud architecture or edge computing, and how to grow those opportunities by defining the joint solution and value proposition. For instance, our partners can leverage Platform Equinix to trailblaze innovation and create value added outcomes for customers.

CL: What are a few things you want partners to know about?

SBS: First of all, we have a portfolio that is very relevant to the current digital transformation trends. We are helping our partners to extend their addressable market with our data center services and digital engagement model. Our interconnection service is the glue of our ecosystem, Equinix Fabric™ is a great example. And we are providing digital infrastructure services that offer a new virtual consumption experiences across compute, network and storage.

We are also committed strategically to evolving a partner-first mindset, which means that we are on a multiyear journey to create joint value propositions with partners. In doing so, we have concrete commitments in four areas: building a new organization dedicated to supporting partners, enhancing our tools such as Partner Central Portal to further empower our partners, creating partner-first products and finally integrating partners into Platform Equinix.

Some of our partners have seen tremendous growth through their collaboration with Equinix. When they integrate their offerings into Platform Equinix they expand their market reach, drive booking success and harness more possibilities.

And the good news is that this is only the beginning. We have several other improvements planned for 2021 and beyond, from additional marketing automation for self-service to content syndication and more.

CL: Sounds like a very exciting time ahead for your Sophie. Now, can you tell us a fun fact about yourself that people might not know?

SBS: I have more bottles of wine as a wine oenophile – 800 bottles in fact – than the total amount shoes, bags and accessories I own!

And now that my wine collection secret is out, I’ll close with a thank you to our partners. I look forward to helping build even more success together for the benefit of our customers into 2021 and beyond.

The original article was first published here.

Getting to know our new VP of EMEA Channel Sales – Orla Ni Chorcora

Mon, 25 Apr 2022 19:00:00 +0000

Equinix recently announced the creation of a new Global Channel Organization to better align our partner objectives and bring our partner ecosystem together across all regions. Under the leadership of Jules Johnston, our Senior VP of Global Channel, we have welcomed three new vice presidents of channel sales: Orla Ni Chorcora (EMEA), Sophie Ben Sadia (Asia Pacific) and Kevin Thames (AMER).

In this Q&A series, Orla Ni Chorcora – in conversation with Simon Downham, Director of Partner Marketing EMEA – gives us an insight into her plans for building an Equinix channel for success in EMEA, and how go-to-market partnerships will bring value to customers through our global platform.

Simon Downham (SD), Orla Ni Chorcora (ONC)

SD: Can you please tell us a bit about your working life before you joined us?

ONC: I’m a language graduate by training but I fell into the IT industry about 26 years ago and never looked back. I worked for Oracle for 23 years in international roles, and also built out Oracle’s expansion plan for Africa. I am now delighted to have joined Equinix as VP of Channel Sales EMEA.

SD: And what brought you to Equinix, and why now?

ONC: There are two things predominantly.

Firstly, the industry is moving away from centralized networks to much more decentralized and distributed networks, and the global Platform Equinix® is uniquely poised to drive that transformation for customers all over the world. Secondly, our ambition to drive 50% of our bookings through channel by 2025 makes it a very exciting time to join Equinix and head up our EMEA channel efforts.

And lastly, I would add that the warmth, positivity and highly collaborative nature of Equinix really came through during the selection process, and was something that really attracted me to the company.

SD: As a relatively new member of the Global Channel Organization, what are the key takeaways from your time here so far?

ONC: We are increasingly collaborating with other companies to meet the transformation ambitions of our customers. This is leading to some exciting partnerships with the likes of Dell and Orange, to give some examples, and to some very interesting Power of Three dynamics, such as the one we have with Oracle and Accenture in Spain. By Power of Three, we mean the creation of a mini ecosystem of companies, normally three or indeed more, to co-create value-added solutions for the end customer. It is clear that our new global structure will allow us to develop more of these go-to-market partnerships, allowing customers to take advantage of our global platform within and across regions.

SD: Our goal is to inspire a partner-first mindset, but can you describe the importance of partners to Equinix?

ONC: Partners are pivotal to our growth, which is why we aspire for 50% of bookings to come via partners by 2025. We are currently at about 30-35% globally and slightly higher in EMEA already, which is great to see. We want to co-create value and work with partners to build complimentary solutions that hinge on the power of Platform Equinix, extending reach to new logos and new sectors.

It is very important that partners join us on that journey, they are absolutely crucial to our growth and our success.

SD: What do you love about working with partners?

ONC: I love to work with like-minded organizations to build value that truly benefits the customer. I also love the fact that we are true partners. We challenge each other, learn from each other and build long lasting value for customers, together.

SD: So what’s going on in the Equinix channel currently?

ONC: We are aggressively activating our channel to accelerate the customer journey to hybrid and multicloud, combining the value of Platform Equinix with partner solutions.

So what does that look like? Firstly, we’re creating joint go-to-markets with partners by co-creating solutions across the entire Equinix platform. And secondly, we are looking to shape a more solution focused mindset with our channel that extends way beyond colocation. One that maximizes the highly interconnected nature of our platform and can give customers access to whoever they want, wherever they want.

SD: Great, all the right places, partners and possibilities. So, what are a few things that you want partners to know about?

ONC: I would really encourage all of our partners use the myriad of resources available. This includes structured planning processes, enablement resources, market insight, pre-sales support, quoting tools and the list goes on, all available in our Partner Central Portal.

SD: What are some of your upcoming priorities for partners in the EMEA market?

ONC: Continuing to co-create value with our partners via our joint go-to-markets is absolutely key.

We also want to increase partner awareness of the power and reach of Platform Equinix, including in areas with incredibly compelling ecosystems like Madrid, Zurich and Paris.

We also want to continue to evangelize partner solutions and their value within Equinix. And last but not least, underpinning our ambition to drive 50% of bookings to the channel, we will continue to make it as easy as possible for our partners to do business with us.

SD: So channel currently accounts for more than 30% of Equinix bookings globally with the stated aim of 50% in the next few years. How do you plan to achieve this with your team?

ONC: Such aggressive growth can really only come from collaborating with partners – such as network service providers, systems integrators, tech alliances and cloud service providers – to offer more complete services inside of Platform Equinix, to customers with the greatest need.

There will be a very strong focus on enterprise customers who are on the hybrid and multicloud transformational journey. And indeed customers in sectors such as media, entertainment and financial services, that need a high performance, anywhere dynamic in a highly secure manner.

SD: What excites you about the partner mix in the EMEA region?

ONC: We are working with top network service providers, such as Orange, Telefonica, Verizon and AT&T, as well as the hyperscalers, large technology partners and systems integrators like Accenture and Atos. They are attracted to the power of the whole Equinix platform and our ability to deploy at the edge at speed, in a highly secure way.

There is the opportunity for us to collaborate together in Power of Three or Power of Many type dynamics that drive immense value to the customer. I truly believe that it is the right time to work with all of these partners to develop that value and deliver it to our customers.

SD: Last question, tell us an interesting or fun fact about yourself that people might know.

ONC: Ah, well let me divulge a skeleton in the cupboard. When I was 17, and very much against my parents’ wishes, I became a street musician on the streets of Cork in Ireland, which is where I’m from. It was an incredibly intimidating thing to do, but once I did it I never looked back. It was incredibly enriching. I got to play music with people on the streets and meet people that I otherwise would not have met.

It became a springboard for me to go on through life and constantly push myself out of my comfort zone. So I’m very glad I did it.

SD: Thank you Orla, it has been great to meet you and to learn more about the Equinix channel for success for the EMEA perspective, I really look forward to working with you.

Thanks, Simon. It has been a pleasure and I really look forward to working with you and the team in the quarters to come.

The original article was first published here.

Getting to know our new VP of Americas Channel Sales – Kevin Thames

Mon, 25 Apr 2022 19:00:00 +0000

Equinix recently announced the creation of a new Global Channel Organization to better align our partner objectives and bring our partner ecosystem together across all regions. Under the leadership of Jules Johnston, our Senior VP of Global Channel, we have recently welcomed three new vice presidents of channel sales: Kevin Thames (AMER), Orla Ni Chorcora (EMEA) and Sophie Ben Sadia (Asia Pacific).

In this Q&A series, Kevin Thames – in conversation with Deirdre Crossan, Senior Director of Americas Partner Marketing– gives us an insight into how he embedded the Power of 3 approach to accelerate channel growth across the region and how he plans to take that forward in his new role.

Deirdre Crossan (DC), Kevin Thames (KT)

DC: Kevin, you’ve had a successful career at Equinix for 10 years. Can you tell us a little bit about your journey here and what you have learned along the way?

KT: I started out as an Account Executive (AE) with a focus on building our enterprise customer base. When I joined in 2011, we were doing the majority of our business with service providers and financial services companies – in fact, only 9% were enterprises.

In my mission to make enterprise a bigger slice of the pie, I learned that the fastest path to success with Fortune 500 companies is through partners. One of my favorite proverbs is “If you want to go fast, go alone. If you want to go far, go with others.” So that’s what I did.

We found the Power of 3 concept presented the best opportunity to grow our business and scale the enterprise effort. Whenever we work with three or more partners within an account, the timeframe in which we were able to create real solutions shortened significantly and the collective probability to win that business went up dramatically.

We applied this to create partnerships at scale across the US, and I’m proud to say that I went on to close the company’s largest ever channel deal. After seven years I was tapped on the shoulder to lead our partner sales effort. At its core, leading our Channel effort is about providing the programs, tools and resources needed for the Account Executives at our partners, alongside the Account Executives at Equinix to achieve success. And since I was once one of them, I never lose sight of that simple truth, and it is an honor and a privilege to be in service to them.

DC: You have been championing the idea of the Power of 3 since you were in Field Sales at Equinix. What potential do you see with it?

KT: When we talk to customers about their digital transformation needs, they tell us that there isn’t a company on the planet that can solve all their problems. So if we all agree that is the case, and I definitely do, it makes sense for us to partner up on their behalf. It is about collaboration and coordination so that the end user benefits from the teaming, the knowledge transfer and the solution we all bring together.

The AMER region has some excellent Power of 3 examples with partners such as Cisco, Microsoft, AWS, HPE, Dell, Google and Oracle, and any one of our NSP or MSP partners coming together on Platform Equinix® to deliver value for the end client. I believe it is still a huge area of untapped potential so one of my big goals is to have AEs in our partner community embrace the Power of 3 concept at scale.

DC: So the power of Equinix is ecosystems, can you tell us more about that?

KT: We are known to have an unmatched ecosystem, which at its core is a marketplace. If you take it to the digital world, and consider an example like a food delivery app. Without the restaurants that make the food that is ultimately delivered to your door, it’s just an app that sits on your phone. So it is very similar at Equinix. Our marketplace of over 1,800 NSPs and 2,900 cloud and service providers is what differentiates Platform Equinix.

DC: Equinix is making three big bets for Channel; what are they and how will partners benefit from them?

KT: Yes, the first is around enabling our partners with all the tools and infrastructure they need for success. For example, last year we overhauled our Partner Central Portal to bring resources into a single online destination. We also launched two new Partner Certifications to empower partners to offer consumption-based services and a new Partner Direct Quoting tool which allows them to quote without engaging Equinix at the early stages of the process.

Secondly, we are investing in developing partner-first products so that we elevate the experience and enable partners to sell the full portfolio of Equinix services.

Finally, integration into the platform. Our most successful partners integrate their services and go-to-market with the Equinix platform.

DC: Tell us something that not many people know about you.

KT: One of my favorite questions. I spent 10 years of my life working with a nonprofit organization as a camp counselor where we worked to restore dignity and hope to children, teens, and young adults who have been abused and/or neglected – empowering them to make good decisions and lead healthy, productive lives. I was honored to serve for several years as the Vice Chairman of the Board of Directors. And every summer we took a group of kids to summer camp. It’s an amazing community of volunteers that supported them throughout their lives until they either go into the military, the workforce or into college.

We worked to provide them with life skills that taught them the three R’s: respect, responsibility, and resilience. And I’ve seen these simple truths impact their lives in profound and lasting ways. One of them, I call my little brother, got a full ride academic scholarship and graduated from Emory University, which is almost unheard of in this community. It has grown my heart tremendously. And I am still involved, I still love the organization.

DC: You are a co-founder of Equinix BlackConnect, tell us a bit about it and why was it important to you to get involved?

KT: It brings me great joy to be a part of Equinix’s BlackConnect as a member of the founding council, we recently celebrated our first-year anniversary. Over the last year we have focused on our three pillars, Expand, Empower and Elevate:

Expand: Look at ways we can bring more Black employees into Equinix
Empower: So that Black employees, just like every other employee, can confidently say that “I am safe, I belong, and I matter”
Elevate: Continue to invest in talent development while also bringing in more Black employees into leadership positions
Diversity, Inclusion, and Belonging leads to better business outcomes and we have so much more in store, and I am excited to do my part.

DC: Are there any last messages you would want a partner in the AMER region to know?

KT: We have a stated goal from our CEO to do greater than 50% of our business through partners in the next few years. I would like our partners to take away four key points from that mission:

We are aggressively activating the channel
We will enable partners to sell more complete services
We are shifting to a longer-term, channel-enabled mindset
We are focusing on elevating the partner experience

None of this is possible without an amazing (world-class) partner sales team to meet you in the market, so I thank them for all they do to make our partners successful.

DC: That’s great Kevin, so why should a Partner bet on Equinix?

KT: Simply put, we are betting on you. With 50% of our business expected to come through partners in the next few years, only Equinix can deliver on the digital infrastructure needs of your customers. On Platform Equinix you can bring together all the right places, partners and possibilities to create the foundational infrastructure your customers need to succeed.

In closing, I just want to say I can’t wait to get out and meet as many of you as humanly possible! I am looking forward to great success alongside you in 2021.

The original article was first published on Equinix Interconnections Blog.

Why you should consider a partner marketing career with Equinix

Wed, 18 May 2022 03:31:42 +0000

Partner marketing is a crucial part of our strategy, and we’re just getting started. Join us!

Who is Equinix?

Equinix is the world’s digital infrastructure company™. We interconnect 10,000+ customers from industry-leading organizations in finance, manufacturing, mobility, transportation, government, healthcare and education across a cloud-first world with 2,000+ networks and approximately 3,000 cloud and IT companies.

Thousands of leading enterprises contribute to thriving and dynamic ecosystems on Platform Equinix®, where a global footprint of data centers that provides service providers, partners and customers proximity to one another. As organizations transform their infrastructures with speed and efficiency, the clearest path to success for them is via this partner ecosystem where opportunities for exciting new business models abound.

In 2021, we celebrated our 76th consecutive quarter of growth. Our continued momentum has propelled Equinix to a place on the Fortune 500 list, and we declared our commitment to 100% renewable energy by 2030, in alignment with the Paris Climate Agreement.

What is interconnection?

Interconnection is direct, private traffic exchange between two or more parties, inside a carrier-neutral colocation data center, where distributed IT infrastructure components can be assembled. In an age when reams of information race around the world with the click of a finger and massive transactions routinely occur several times faster than the blink of an eye, interconnection is the engine that powers digital business. Read more about this topic here.

How does a company like Equinix grow our revenue 76 quarters in a row?

At Equinix we understand that partners are at the center of this winning streak. During our fourth quarter 2021 earnings call, our CEO said, “We have line of sight for channels to grow to 50% of our bookings in the coming years, as we enhance our systems and processes, and leverage our diverse set of partners to scale our reach.” Our sales team, and indeed, all of us, understand that “Equinix plus two partners equals a deal.” It’s a particularly effective approach that we call the “Power of Three.”

Equinix is an ecosystem company, through and through. We’ve spent 20 years building up connections (physical, virtual and otherwise) with the thousands of networks that make our digital world flow, from clouds and enterprises to wireless and wireline carriers.

In addition, we’re fortunate to be a trusted provider for nearly 10,000 customers who put digital capabilities at the center of their own businesses. This is all part of our mission to help digital leaders interconnect to the people, places and possibilities they need to succeed.

As we continue to grow our network and customer ecosystems, we are also focused on nurturing our relationships with two additional ecosystems: specialized hardware and the wild world of software.

The power of partner marketing at Equinix

Clearly, partner marketing roles are crucial to the success of our organisation. As we look for new ways to market our offerings to our target audience of ideal customers, we need experienced and passionate partner marketing talent to team up with partners who can bring their own services and competencies into an appropriate solution for customers, create marketing campaigns that promote Power of Three joint solutions on specific promotional channels.

If you are a team player who enjoys applying the latest digital trends, analysing data and finding creative ways to help our partners market Equinix and their joint solutions, consider pursuing a partner marketing career with us.

You’ll get to work with ecosystem partners like Network Service Providers, System Integrators and Managed Services Providers to plan, manage and execute Power of Three joint solutions with technology alliance partners the likes of Cisco and Dell, as well as strategic alliance partners including AWS, Microsoft Azure and Oracle, to name a few.

We empower your success

Here are our top tips for someone looking to join the team.

Be empowered to own your success - use your strategic thinking, analytical skills and creativity from start to finish when working on partner marketing plans and execution.
Bring everything you ever wanted to do here - we love big ideas and you will not be limited to what you can achieve.
Be a team player - you will have an entire team of awesomeness behind you to support and cheer you along the way and across the globe as we work with team members in-region and globally.
Have a growth mindset - be ready to work with the best of the best and be humble to learn from others as we want all of our team members to be stars.

Visit our career site today to explore your options, and check out the Magic of Equinix while you’re at it.